Category: Outdoor

Armada Skis and Gore Partner on Outerwear Line

November 14, 2011 SGB Update

W.L. Gore & Associates will join forces with Armada Skis, the ski company, to redefine the Vector Series, a high-performance line of outerwear inspired by needs of elite athletes and guides. The line, debuting at SIA and ISPO tradeshows in 2012, will use

K2 Sports Promotes John O’Connor to VP, U.S. Sales

November 11, 2011 SGB Update

K2 Sports promoted John O'Connor to vice president of USA Sales for K2 Sports. O'Connor joined the company in 1994, serving a successful and profitable term as U.S. director of sales before accepting his expanded role earlier this week…

Raleigh America and Bike MS Team Up

November 11, 2011 SGB Update

Bike MS, the largest charity cycling series in the country with 100 events nationwide, and Raleigh, a bicycle brand, announced that they are teaming up to form a partnership and cycling program in 2012…

Thorlos to Sponsor Beaver Creek Racing Department

November 10, 2011 SGB Update

Thorlo, Inc. is partnering with Beaver Creek Resort at Vail as the official ski sock of the 2011/12 Beaver Creek Race Department, the official ski sock of the Beaver Creek World Cup Crew, and a presenting sponsor in the 2012 Beaver Creek Championship Race

Nike Sees No Change In Penn State Relationship

November 10, 2011 SGB Update

Nike Inc. said Wednesday that its relationship with Penn State had not changed amid the child sex abuse scandal that has roiled the university. A Nike spokeswoman also told The Oregonian late Wednesday that the company also had no plans to change the name

Timberland Partners With Ringo Starr

November 10, 2011 SGB Update

Timberland announced “Canvas that Cares,” a new program created to raise funds for non-profit organizations through the auction of custom-designed, limited edition Earthkeepers footwear. Rock and roll icon Ringo Starr is helping to drum up support for the

Polarmax Names Midwest Rep Agency

November 10, 2011 SGB Update

Polarmax named Specialty Sports Reps as its rep agency for the Midwestern United States. Chris Rounds and his team bring 40 years of experience to the table in Michigan, Indiana, Kentucky and Ohio for the Polarmax and AYG base layer and apparel brands…

NOC Gatlinburg Store Certified LEED Silver

November 10, 2011 SGB Update

Nantahala Outdoor Center’s retail store in Gatlinburg, TN has been certified LEED Silver by the U.S. Green Building Council, the leading and most comprehensive third-party designation for green building…

Nordstrom’s 3Q Profits Rose 6.7 Percent

November 10, 2011 SGB Update

Nordstrom Inc. reported a 6.7 percent increase in third-quarter profits and also upgraded its full-year profit outlook. Earnings reached $127 million, or 59 cents per share, in the three-month period ended Oct. 29. That compares with $119 million or 53 ce

Mizuno Corp. Sees Fiscal First Half Profits Surge

November 9, 2011 SGB Update

Mizuno Corporation reported revenues for the fiscal first half rose 2.2 percent to ϒ78.15 billion ($980 mm) for the six-month period ended Sept. 30. Operating profit was up 5.7 percent to ϒ4.36 billion ($55 mm) and net income jumped 25.1 percen

Easton-Bell’s Third Quarter Sales Rise 6.9 Percent

November 9, 2011 SGB Update

Easton-Bell Sports said new products helped it grow sales and margins in the third quarter ended Oct. 1. Team sports sales rose 13 percent on the strength of football helmets, while an overhang of ski helmets in Europe limited sales growth in the Action S

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