Outdoor Retailer (OR) Winter Market's 2012 Smartphone App is now available for download. The trade show, which is held Jan. 19-22 in Salt Lake City, is also manning a new info kiosk at teh show and launch an OR Text for Help program to help people plan before, during and after the show.


OR Smart*Bar and Text for Help Program
Whether looking for the nearest ATM, an upcoming event time or the best sushi in town, attendees can get show-related questions answered with a visit to the OR Smart*Bar, a new manned information center, or by texting “ASKORWM” to 66746.


Operated during show hours, the OR Smart*Bar will be located in the Salt Palace Convention Center east entrance at the top of the ramp by the “Welcome to OR” arch. In addition to knowledgeable staff, attendees will be able to view floorplan directions on an oversized monitor.


Attendees won't be slowed down by a depleted battery; the OR Smart*Bar will also feature complimentary PDA charging stations.


OR Text for Help, a live chat texting service, will give attendees answers to their show-related questions right away. Attendees can easily get answers by texting “ASKORWM” to 66746. This service is available exclusively during show days/hours. Standard messaging rates apply.


Free Wi-Fi hot spots will be available in the South Foyer, West Lobby and upper Mezzanine. Bandwidth will be great for checking emails, and minor web browsing, but note that any major downloads or faster speed may incur charges.  


OR Winter Market Mobile App
Available for immediate download, the latest Outdoor Retailer Winter Market 2012 mobile app is an on-the-go tool for accessing show appointments, exhibitors, show floorplan, booth numbers, events, seminars, industry buzz and connections made at the show.


Fully compatible with the OR Online Show Planner, the interactive maps and locator function help to efficiently navigate the tradeshow floor and stay up-to-date on show events, notices and announcements with the alerts function and integrated Twitter feature. The app also provides exhibiting company and contact info. For a full list of features, visit the OR Winter Market mobile app page.


OR mobile app versions for AppleiOS devices, Blackberry and Google Android are native applications that don't require internet connectivity or a constant cellphone signal.


About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. 


Now celebrating more than 30 years, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.