Under Armour unveiled its new “What's Beautiful” digital experience and competition, the brand's largest female-focused challenge to-date. The social media contest provides women with a motivational online community designed to help them meet an
Category: Outdoor
Aquapac’s Export Growth Earns Another Queen’s Award
Aquapac has won a 2012 Queen’s Award for International Trade presented in recognition of its success in international markets for the third time since its founding in 1983…
USSA Names Jaquet as Chief Marketing Officer
Michael Jaquet, a senior executive with CBS Sports network and lifelong ski marketing visionary, has been named chief marketing officer for the U.S. Ski and Snowboard Association (USSA). The appointment puts Jaquet over sponsorship, licensing, suppliers a
Pou Sheng Expecting First Half Loss
Pou Sheng International (Holdings) Limited, one of the largest sporting goods retailers in mainland China, expects to record a loss for the period ended March 31, 2012 due to the expiration of exclusive distribution of the Converse brand, rising distribu
Fulgent Sun International Applies to Issue Shares on TWSE
Fulgent Sun International (Holding) Co., Ltd., which makes footwear for such brands as Nike, Li-Ning, Decathlon, Meindl, Columbia, Mammut, Salewa, La Sportiva, Inov-8, ASG, Crocs, and Toread, filed an application with the Taiwan Stock Exchange Corporation
Wolverine’s Q1 Revenues Dip 2.4 Percent
Wolverine World Wide reported revenue for the quarter was $322.8 million, a decrease of 2.4 percent versus the prior year's first quarter when revenue grew approximately 16 percent. Foreign exchange negatively impacted revenue by $2.2 million. In add
Astral Hires Herr as Upper Midwest Rep
Astral named Ross Herr as its rep for Minnesota, Wisconsin, Michigan, Indiana, Ohio and Illinois.
GSI Outdoors Retains EU Sales and Marketing Help
GSI Outdoors retained the services of Andreas Ruhs to expand their sales and marketing efforts in the European Union countries…
France’s Groupe Go Sport to Raise $40 Million on Heels of Q1 Growth
Rallye Group will guarantee a €30M ($40mm) capital raise for its Groupe Go Sport unit in the second quarter to accelerate its expansion. Groupe Go Sport, which reported a 7.6 percent increase in comp-store sales in the first quarter ended March 31,
Sen. Shaheen, Rep. Reichert Honored by Outdoor Industry
A Democrat from New Hampshire and a Republican from Washington were honored in Washington D.C. last week with the Friend of the Outdoor Industry Award for their work defending federal conservation programs and proposing reforms that would reduce tariffs o
Tailwinds from Epic 2010/11 Helped Carry Ski Resorts Through Winter
Memories of winter 2010/11’s epic snow conditions helped carry North American ski resorts through a tough winter with relatively mild declines in occupancy, according to preliminary end-of-season data released by Denver-based Mountain Travel Researc
Adidas Appoints New Leaders for Latin America and France
The Adidas Group appointed new leaders for its business in Latin America and in France. André Maestrini, currently managing director Adidas Group France, has been named managing director Adidas Group Spanish Latin America, effective June 1. As previously
HanesBrands First Quarter Dragged Down by Imagewear Business
HanesBrands reported a net loss for the quarter of 27 cents per diluted share, compared with EPS of 49 cents in the year-ago first quarter. Net sales slipped 9 percent from a year ago at the company's Outerwear segment as growth at Champion and Gear
Cabela’s Contest Offers $2 Million in Cash to Incite Fishing
Cabela’s Incorporated began promoting Thursday its second annual Wanna Go Fishing for Millions? contest, which gives anglers a shot at up to $2 million in cash and more than $225,000 in additional prizes by catching tagged fish in select lakes acros
Veteran MLB Umpire Files Lawsuit Against Wilson
Veteran Major League Baseball (MLB) umpire Ed Hickox has filed a lawsuit in New York's State Supreme Court against Wilson Sporting Goods and Wilson’s parent company, Amer Sports Corporation of Finland, over injuries suffered as a result of an a
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal