Reebok-CCM Hockey in a press release said “stray comments” from Bauer’s CEO, Kevin Davis, and misinterpretations by some news outlets have created a misimpression that Bauer’s RE-AKT helmet is the only helmet that reduces rotational accelerati
Category: Outdoor
PrimaLoft to Deliver Warmth to Victims of Hurricane Sandy
PrimaLoft is donating hundreds of ultra-warm, insulated winter jackets, sleeping bags, blankets, gloves, hats, scarves, socks and pillows to victims of Hurricane Sandy in the NYC areas…
Little Hotties Supports Hurricane Relief
Since Hurricane Sandy hit the East Coast last week, Little Hotties has shipped over 10,000 pairs of hand warmers to relief organizations throughout New York and New Jersey for distribution to those who continue to be without power and heat…
Skins Compression Sues UCI Over Doping Scandal
Swiss-based leading performance sportswear company Skins Compression has sued the Union Cycliste Internationale (UCI) seeking $2 million in damages related to alleged mismanagement and poor handling of the Lance Armstrong doping scandal. Skins has pledged
US Lacrosse Awards Physical Education Equipment Grants
US Lacrosse announced that 74 schools and civic organizations nationwide have been selected as 2012 Physical Education Equipment Grant recipients and will be receiving “soft” sticks and balls to help support the introduction of the sport in their curricul
Ross Names Tiemco Ltd. Japanese Distributor
Ross has awarded the distribution of their complete product line to Tiemco Ltd of Japan…
L.L. Bean Commits $150,000 to Hurricane Sandy Relief Effort
L.L. Bean announced a $150,000 commitment to relief efforts for children and families severely impacted by Hurricane Sandy. Funds are being donated to Save the Children, an organization that provides families with food, supplies and medical care…
Russell Athletic Named Official Uniform of the Australian Baseball League
Russell Brands, LLC, has reached an agreement with the Australian Baseball League (ABL) to be the official on-field uniform of the ABL through 2015…
OIA Lecture Series to Feature The North Face’s Aaron Carpenter
Outdoor Industry Association (OIA) announced that The North Face Vice President of Marketing Aaron Carpenter is coming to the University of Colorado Boulder campus on Monday, Nov. 12, to give a presentation about the company’s unique approach to…
Diamondback Bicycles Hires Verde PR
Diamondback named Verde PR & Consulting as its agency of record for North American public-relations and social media support. The new partnership will focus on continuing to grow consumer awareness of the brand and its products in both endemic and broad m
Modell’s Steps Up in Hurricane Sandy Aftermath
In the wake of Hurricane Sandy to support those affected by the devastation, Modell’s Sporting Goods has partnered with the Goodwill Industries of New York/New Jersey and launched dollar donation campaigns at all New York City area stores…
Jones Promotes DiPietrantonio to COO
The Jones Group Inc. announced that Cynthia DiPietrantonio has been promoted to chief operating officer, effective immediately…
Slackliners Poised to Clash in Boston
Gibbon USA will host the the 2012 World Slackline Federation World Championships at The Boston Ski & Snowboard Expo in Boston Nov. 8-11. Held for the first time in the United States, the event is being sponsored by Th, which is being sponsored by Vibram U
Black Diamond Acquisition Boosts Q3 Sales, Shaves Margins
Black Diamond Inc. reported total sales in the third quarter of 2012 increased 16 percent to $48.7 million, compared to $42.0 million in the third quarter of 2011. While its July acquisition of Swedish helmet maker POC helped boost sales, it weighed on gr
Gaiam Reports Higher Revenues in Third Quarter
Gaiam, Inc., a distributor of active lifestyle media, apparel and other products, reported third quarter 2012 net revenue rose 3.0 percent to $43.0 million after excluding results from its solar power business…