Garmin Ltd. announces that Doug Boessen has joined the company and will serve as chief financial officer and treasurer beginning July 31…
Category: Outdoor
Saucony Celebrates Online Release of Finding Strong Film
Saucony invites runners everywhere to celebrate National Running Day with the online release of Finding Strong, an independent film documentary that captures the transformative power of running. Produced by Saucony, in collaboration with Runner’s Wo
NRF Survey Shows Father’s Day Spending to Top $12.5 billion
As the smallest of the American gift-giving holidays, Father’s Day is a blip on the retail sales radar compared to Christmas and Mother’s Day, but the sentimental importance of the occasion will never be overlooked by consumers…
2XU Appoints First U.S. President
2XU, the Australian performance and compression apparel brand, named Scott Taylor as its first president for the United States. Taylor comes from Nike and Under Armour.
The hiring follows an investment by LVMH Equity Fund L Capital Asia 2…
Stanley Brand Launches Integrated Marketing Campaign
This summer, Stanley, a brand of PMI, is celebrating fans of the brand with the introduction of #Stanleyness – an integrated marketing campaign that will come to life through a robust media plan starting this month with Outside Magazine…
Probar Adds to Executive Sales Team
Probar named Gregg Lawson to the company’s executive sales team as sales director, alternative channels…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Skechers Sponsors California Chrome’s Run at the Triple Crown
Skechers USA, Inc. has signed on to sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed grabbed the title 36 years ago in 1978…
Libby Edelman to Co-Chair Two Ten Footwear’s Women Coalition
Two Ten Footwear Foundation, the footwear industry’s national charitable organization, announced that Libby Edelman, senior vice president, Sam Edelman Division, Brown Shoe Company, is joining Two Ten’s Women in Footwear Industry (WIFI) as co-
Timex Signs Elite Runners to Roster
Timex has signed elite American runners Josh Cox and Desi (Davila) Linden to its roster of athlete ambassadors…
PHIT America Announces New Olympic Ambassadors
PHIT America – the non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis – announced two-time USA Hockey Olympic silver medalist Brianne McLaughlin and bobsled pilot Jazmine Fenlator as its late
Nike Promotes Craig Zanon to Lead Expanded Men’s Training Category
Nike Inc. said Craig Zanon, currently VP, GM of global basketball, will now lead an expanded and elevated role in the men’s training category as VP, GM of global men’s training. Michael Jackson will take the lead in the basketball category as
Yakima Named Preferred Vendor by The Bike Cooperative
Yakima has secured a partnership as The Bike Cooperative's preferred cargo management equipment provider. The retailer-owned cooperative is dedicated to improving the profitability of its membership, which included 300 independent bike retailers…
Measure to Boost Background Check System Passes US House
An amendment to the Commerce, Justice, Science Appropriations Bill will increase NICS funding by $19.5 million…
Hoka One One Seeking to Revive High School Postal Runs
Hoka One One is seeking to revive two-mile “postal” competition at U.S. high schools this Fall in a bid to further the growth of American distance running…
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