Probar named Gregg Lawson to the company’s executive sales team as sales director, alternative channels. Lawson brings 23 years of experience managing consumer packaged goods and spent the last 9 years working with natural food industry leaders WhiteWave Foods and The Hain Celestial Group.



Lawson will execute Probar sales and brand expansion into alternative sales channels including e-commerce, international markets, drugstore, c-store, food service, and military.

 

“Lawson’s 20+ years of leadership, success in natural foods and grocery in addition to his relationships throughout the food industry makes him a fantastic addition to our team,” said Probar President Jules Lambert. 

 

Probar is an independent natural foods company based out of Salt Lake City, UT.

 

“In recent years we’ve taken significant steps to unify our brand messaging and intelligently diversify our product offering,” said Lambert, “We’re excited for Lawson and his sales team to help Probar continually expand into new markets and channels.”

 

Founded in 2004, Probar remains firmly committed to real food solutions by supporting non-GMO and organic agriculture and keeping ingredients recognizable and chemical-free.