Yakima has secured a partnership as The Bike Cooperative's preferred cargo management equipment provider. The retailer-owned cooperative is dedicated to improving the profitability of its membership, which included 300 independent bike retailers.
The partnership will provide Bike Co-op members with support in promoting Yakima product solutions, plus additional training and sales tools for the floor staff.
“Yakima is thrilled to be working with The Bike Cooperative and further developing strong relationships with such an important and influential group of specialty bike shops,” said Jason McGibbon, Yakima Global Senior Director of Sales. “This group, and the incredible service they provide, aligns perfectly with our commitment to the consumer's experience with the Yakima portfolio of brands. As we continue to clean up distribution and focus on our core, strategic retail partners, we look forward to driving initiatives that will be meaningful and relevant for our Independent Bike Dealers.”
“Yakima fills a very important product category for us. Our members are excited to have a rack partner that’s committed to the independent bike shop, and we look forward to providing a world-class brand like Yakima with new opportunities to grow their IBD market share,” said Nat McAllister, Director of Supplier Relations for The Bike Cooperative.