More than a dozen companies making cutting-edge smartphone accessories will band together to promote their goods at next month’s Outdoor Retailer Summer Market trade show…
Category: Outdoor
Yue Yuen’s Sales Climb in June
Yue Yuen Industrial Holdings Ltd. logged revenues of $718.8 million in June 2014 versus $657.5 million in the same month a year ago. That represents a gain of 9.3 percent…
Unequal Technologies Signs Cleveland Browns Defensive Back
Unequal Technologies, a provider of customized, concealed sports protection, signed Cleveland Browns All-Pro defensive back Joe Haden to a multi-year endorsement agreement…
The North Face’s Mountain Athletic App Available for IOS
The North Face unveiled the new Mountain Athletics training app for iOS. An extension of the popular online training tools, the app acts as a pocket personal trainer with expanded functionality…
Halfords’ Premium Bike Sales Surge Leading into Tour de France
Halfords Group plc reported premium bike sales surged 35.1 percent in the 13 weeks ended June 27, thanks to favorable weather and the rising popularity of road biking in the United Kingdom, which has produced the last two winners of the Tour de France…
Thule Launches Technical Backpacks at Outdoor Friedrichshafen
Thule Group launched its first line of technical backpacks Thursday at the OutDoor Friedrichshafen trade show in Germany, capping a three-year product development effort and providing another example of how it plans to extend the brand into new outdoor ca
Backyard Collective Hits Seattle Friday
The Conservation Alliance will hold its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, WA. The Conservation Alliance and its Seattle area member companies are teaming up with Forterra to organize…
SIA Nordic Committee Readies Plans for Upcoming Season
SnowSports Industries America's Nordic Committee convened in Manchester, N.H. last week to review the state of industry and plan the cross country category's initiatives for 2014-15, including…
Sports Direct Expanding to Australia and New Zealand
Sports Direct International plc, the U.K.'s largest sporting goods retailer, plans to launch in Australia and New Zealand by forming an online partnership with OzSale.com.au, part of the MySale Group plc…
Nike’s RiskEverything Draws Nearly 400M Online Views
Nike said its popular #RiskEverything campaign series around the World Cup – including “Risk Everything,” “Winner Stays” and “The Last Game” – have racked up 397 million online views to date. Twenty-three million peopl
Club Ride Hires Verde Brand Communications
Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing…
Study: U.S. Soccer Searches Surge on World Cup
For the month of June, soccer-related searches increased by 280 percent in the US compared to May, according to SLI Systems (SLI.NZ), an e-commerce technology provider. Searches from Brazilian consumers showed a similarly dramatic increase…
Ann Arbor Named Top Swim City
Ann Arbor, MI, is the best swim city in America, according to a new study commissioned by USA Swimming and leading swimwear brand Speedo. The community claimed the highest aggregate score in categories such as percentage of active swimmers and swim clubs,
DSW Opens First Canada Stores
Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario…
Sig Sauer Appoints General Merchandise Manager
Sig Sauer,” Inc. announced the promotion of Jeff Creamer to executive director and general merchandise manager…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal