Sig Sauer,” Inc. announced the promotion of Jeff Creamer to executive director and general merchandise manager.
Creamer will lead brand positioning and merchandising strategies for the Sig Sauer firearm and accessory lines. He will manage the product and sales training programs, as well as develop pricing and promotional strategies.
“Jeff has that rare ability to look at customer demand, product design, emerging trends and market research and see the larger picture,” said Andrew York, Sig Sauer vice president of commercial sales and marketing. “His overall intellect and understanding of firearm design and usage are invaluable to the continued success of Sig Sauer.”
Creamer, who began with Sig Sauer as an instructor and deputy director of the Sig Sauer Academy, most recently served as the director of product management.
