Shopko is significantly expanding its exclusive offering of Energy Zone active wear as part of a broader expansion of its active apparel offering, which already features products from Nike, Puma, Adidas and other brands…
Category: Outdoor
Otis Technologies Hires New Sales Managers
Otis Technology announced the addition of three sales management professionals to support sales growth and business development in Eastern, Western, and Central U.S. region sales positions…
Icon Health and Fitness to Pay $3MM Penalty to Settle FTC Charges
Icon Health & Fitness, Inc. (ICON) has agreed to pay $3 million in civil penalties to settle FTC charges that the companies violated the Commission’s 1997 consent order by advertising that use of their exercise equipment for just three minutes a day
Hammer Strength Apparel Launches Partnership with USHL Teams
Hammer Strength Apparel, a new line of performance wear from DryWear Apparel, LLC, is showing its support to the game of hockey by forging partnerships with the United States Hockey League (USHL) Lincoln Stars and Chicago Steel hockey teams, and sponsorin
Apple Stores to Begin Selling Deeper Fish Finder
Watch out Humminbird, Apple began selling a fish finder at its stores in Europe Wednesday, according to to Friday Lab, a Lithuanian company that makes the cue ball shaped device. Friday Lab said the product, Deeper, is the first fish finder to work on the
Topo Athletic Hires Five New Sales Agencies
Topo Athletic, the maker of natural-fit performance footwear, announced that Chilton Military Marketing Co., Clear Creek Reps, Orban Athletic Sales, Pacific Sierra Group, and Sig Lee have joined the company’s sales team…
Mercury Marine Launches Repower Financing
Mercury Marine has launched a new repower finance program that will make it easier for consumers to get the engine performance they want with flexible financing for a broad range of buyers…
Eyeking Appoints EVP Product, Design and Marketing
Eyeking LLC, the eyewear specialist with licensed partners including Under Armour Eyewear and Hobie Polarized, appointed Timothy (Timm) Parker as EVP, product, design and marketing…
Ogio Hires Territory Manager
Ogio International Inc. announced golf retail veteran, Chris Ross, as the most recent addition to its expanding company direct employed sales team…
VF Corp. Lays Out Timberland’s Five-Year Growth Plan
VF Corp. executives laid out their plans to grow Timberland's revenues by $1.4 billion during the next five years to reach $3.1 billion by the end of 2019. Growth in the Americas region will account for nearly half of the anticipated $1.4 billion in
Deckers Brands Names Google Exec to Board
Deckers Brands appointed Google executive Bonita C. Stewart to its board of directors. Stewart brings a wealth of experience to Deckers spanning interactive marketing and brand development, as well as financial and operational management…
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Skechers USA, Inc. Sues DB Shoe Company for Infringement
Skechers USA, Inc. filed a lawsuit against DB Shoe Company, LLC, a California-based retailer, for selling footwear that infringes on the popular Skechers Go Walk product line…
Confluence Outdoor Brands Back Gauley Fest, Again
Confluence Outdoor brands Dagger, Wave Sport, Adventure Technology and Bomber Gear are once again supporting American Whitewater at the 31st annual Gauley Fest in Summersville, W.V., this weekend, Sept. 19-20…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal