Shopko will be significantly expanding its exclusive offering of Energy Zone active wear as part of the expansion of its active apparel offering, which already features products from Nike, Puma, Adidas and other brands. The retailer will add technical performance workout tops, tees, hoodies, bras, hosiery and in October will relaunch its  Energy Zone active
bottoms program.

“The athleisure trend is changing the way
American women are dressing, making it necessary to expand our product
assortment to ensure we are providing a wide array of options for
consumers,” said Jill Soltau, Shopko president and chief merchandising officer.  “Our expansion will allow us to increase our bottoms
collection and key item tops that are important to them as part of their
active lifestyle. Our expanded assortment will feature something for
everyone.”

The changes are part of a store remodeling project in all of 133 Shopko stores that was unveiled Thursday, Sept. 18.

The remodel also includes the removal of the stores large glass jewelry cabinets to make shopping in the jewelry department much more convenient and accessible to consumers.  Customers will no longer have to wait for a store associate to unlock and remove jewelry items, but will now be able to easily see, touch and try on jewelry pieces.

The removal of the jewelry cabinets allows for more floor space to expand the assortment of fashion jewelry.  In addition, Shopko’s popular women’s apparel department will be expanding its selection of misses and plus size active wear and outerwear and swimwear assortments, categories that have seen significant growth over the past few years.

“We are confident our customers are going to love this change to our stores,” said Jill Soltau, Shopko President and Chief Merchandising Officer.  “Our jewelry selection will be much easier to browse and experiment with; and with jewelry playing a key role in individualizing and completing your look, that convenience and access, combined with a new expanded selection of on-trend pieces, will be a big plus for our customers.”