Boardworks Picks European Distributor for SUP Brands

Boardworks Surf has partnered with System X Distribution of the United Kingdom as to distribute Boardworks Inflatable SUP’s and Badfish SUP products to Germany, Switzerland, Austria, Sweden, Norway and Finland, marking the first time Badfish SUP wi

Louisville Slugger Developing Omnichannel Platform

Louisville Slugger has partnered with Onestop, an e-commerce solution provider, to manage its back-end e-commerce system and execute a detailed multichannel marketing campaign. The new platform will launch complete with mobile optimization and omnichannel

Adidas Launches The Standard Shop at Foot Locker

Adidas and Foot Locker introduced 'The a Standard,' the first shop-in-shop retail concept within Foot Locker. The a Standard offers premium product from Adidas’ sport performance and style collections, including footwear and apparel…

SmartWool Launches Second Fan-Powered Van Tour

SmartWool launched its second, 100-percent crowd-sourced van tour on Sept. 13, after seeing a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels in the wake of last year's tour…

Johnny Manziel Tops NFL Jersey Sales

According to the initial rankings of Dick's Sporting Goods' Jersey Report, Johnny Manziel is by far the top-selling jersey. Overall this season (NFL Draft begins season), nearly 10 percent of all jerseys sold have been Manziel’s No. 2. Thi

EMS Sets Grand Opening for Relocated Stamford Store

Eastern Mountain Sports will celebrate the grand opening of its relocated store in Stamford, CT next week. The 8,144-square-foot store at the Ridgeway Shopping Center will carry kid's products and rent paddle sports gear for the first time…

Apple Set to Disrupt Wearables Space

With Apple’s launch last week of the Apple Watch, the spotlight shines bright on the wearables category. It’s pending arrival next year potentially provides a boost for the hyped but sleepy category while also possibly spelling trouble for the