The National Rifle Association is now accepting applications for its 2015 Women's Awards. The annual awards recognize the accomplishments of women who dedicate their time to preserve our Second Amendment freedoms and the shooting sports through volun
Category: Outdoor
Adidas and AKTIV Accelerate Cancer Research Efforts
Adidas is celebrating its five year anniversary as AKTIV Against Cancer partner with its charitable apparel collection and a social media activation at the New York City Marathon. This year, Adidas is donating 100 percent of its in-booth AKTIV apparel sa
Barefooters Supports C.C. Sabathia’s PitCCh In Foundation
Barefooters, the comfort shoe company, is teaming up with C.C. Sabathia's The PitCCh In Foundation in support of Amber Sabathia and her team running the 2014 NYC Marathon. Barefooters shoes are made of CorksiLite…
Foot Locker Launches John Wall Commercial
Foot Locker, Inc. debuted its latest commercial featuring NBA star John Wall and his first Adidas signature basketball shoe, the J Wall 1, available exclusively at Foot Locker. The latest ad breaks with the start of the NBA season and is part of Foot Lock
MLS to Relaunch L.A. Club in 2017
Major League Soccer pulled the plug on its struggling Los Angeles franchise Chivas USA Monday and said it will announce a new ownership group Thursday, Oct. 30 that will field a new club beginning with the 2015 season. The news came a day after MLS releas
Fjällräven Building Chicago Area Store
Fjällräven, the Swedish outdoor brand, is opening its first store in Chicago in a building under construction in the Bucktown area, according to a report by Chicago Real Estate Daily…
Alta Bicycle Share Finds Buyer
Alta Bicycle Share, which operates bike sharing systems in several U.S. cities, has agreed to be acquired by Bikeshare Holdings LLC, an investment group that plans to relocate Alta headquarters from Portland, OR to New York City…
Big 5’s Q3 Earnings Slip
Big 5 Sporting Goods Corporation reported net sales increased to $265.1 million in the third quarter from $259.1 million a year ago. Same store sales increased 1.0 percent. Net earnings slumped 18.3 percent to $7.5 million, or 34 cents a share, but were i
Skechers Pier to Pier Friendship Walk Breaks Records
The Skechers Foundation announced that the 2014 Skechers Pier to Pier Friendship Walk broke records and raised over $1.1 million for children with special needs and education. Co-sponsored by Nickelodeon, the Walk was the largest to date – with more than
Aramark Sponsors Outdoor Nation Campus Activation Grants
Aramark, which provides food and hospitality services at many national and state parks, has signed on as a sponsor of Outdoor Nation's Campus Activation Grant initiative…
Tubbs Opens Snowshoe Adventure Center at Vermont Inn
Tubbs Snowshoes will open its first Tubbs Snowshoes Adventure Center at Woodstock Inn & Resort this winter. Tubbs Snowshoes has deep roots in New England from its founding in Maine in the early 1900’s and its previous World Headquarters in Vermont,
Eddie Bauer Launches North American Coat Drive
Eddie Bauer launched a coat drive in partnership with One Warm Coat, the only national non-profit organization that works with local agencies to distribute donated coats for free, to people in need…
Berglass+Associates Survey Shows Retailers Ready to Overhaul C-Suite
Expect to see a new wave of retail Chiefs with global expertise and a digital mindset, according to a new study unveiled today by Women’s Wear Daily and Berglass+Associates, an executive search firm specializing in retail and consumer goods. The stu
361 Degrees Appointed As Rio 2016 Olympic Games Official Supporter
361 Degrees International Limited, one of the leading sports brand enterprises in China, has signed a sponsorship agreement with the Rio 2016 Organizing Committee to be an official supporter for the 2016 Summer Olympic and Paralympic Games…
Dick’s SG Sets Openings for Six Stores
Dick's Sporting Goods set grand opening festivities for six stores to open in: LaCrosse, WI; Wayne, NJ; Prussia, PA; Naples, FL; Easton, MD; and Frederick, MD…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal