Tecnica Finds New Equity Partner

The Zanatta family and Italmobiliare have finalized the deal whereby Italmobiliare becomes a shareholder of Tecnica Group, the maker of outdoor footwear and ski equipment. The transaction, which is based on a €60 million financial commitment part regarding a capital increase and debenture loan for Tecnica and part related to the direct purchase of a stake from the Zanatta family, allows Italmobiliare to own 40 percent of Tecnica Group.

Foot Locker And Jordan Roll Out Kawhi Leonard Campaign

Foot Locker and Jordan Brand announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle. The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.

Athletic Brands Showing Momentum In Cowen’s Holiday Survey

In Cowen’s second annual Holiday Brand Survey, athletic brands largely led in shopping preference over non-athletic brand choices, similar to last year. Nike came in first, at 34 percent, followed by Under Armour and Adidas at 25 percent each, Victoria’s Secret at 23 percent, The North Face at 22 percent and Columbia and Skechers at 20 percent each.