Adidas will replace Puma as the kit sponsor for the Premier League-bound Wolverhampton Wanderer team.
Category: Footwear

Wolverine’s ‘Consumer Obsession’ Kicks Into High Gear
Wolverine Worldwide Inc.’s first-quarter performance not only beat analysts’ expectations on both revenue and income, but it prompted the company to raise full-year earnings guidance as the next phase of an ambitious, multimillion-dollar global growth agenda kicks in.
Adidas Partners With Grambling State
Grambling State University Athletics and Adidas announced a multi-year partnership. Adidas will become the official athletic footwear, apparel and accessory brand of the Tigers through the 2022-2023 season.
Zumiez Sees Modest April Comp Gain
Zumiez Inc. announced that total net sales for the four-week period ended May 5, 2018 increased 3.7 percent to $58.6 million, compared to $56.5 million for the four-week period ended April 29, 2017.

Gaiam, And1 And Avia Gaining Traction For Sequential Brands In Q1
Sequential Brands reported a loss on flattish sales in the first quarter, but results were slightly above expectations and the company’s three key active brands, Gaiam, And1 and Avia, are all seeing momentum at retail. Revo, the sunglass brand, was divested during the quarter.
Sequential Brands Shows Q1 Loss
Sequential Brands Group, the parent of Gaiam, And1 and Avia, reported a net loss of $2.3 million, or 4 cents, in the first quarter.
DSW Launches New Loyalty Program
DSW announced the launch of DSW VIP, a redesigned loyalty program for the company’s 25 million members. The new program provides new benefits, tiers, experiences and more.

Asics Americas Q1 Sales Drop 27 Percent
Asics Corp.’s sales in the American region fell 26.6 percent in the first quarter on a reported basis and 23.3 percent on a currency-neutral basis, to ¥21.9 billion ($200 mm). The decline was attributed to “weak sales in the U.S.”

Wolverine Worldwide Lifts Guidance On Strong Q1
Wolverine Worldwide reported adjusted earnings rose 35 percent in the first quarter to 50 cents a share, exceeding Wall Street’s consensus estimate of 37 cents a share. Underlying revenue inched up 0.3 percent on a currency-neutral basis as Merrell, Sperry and international exceeded expectations.

Asics’ Q1 Earnings Drop On Weakness In The Americas And Japan
Asics reported net earnings fell 43.2 percent in the first quarter ended March 31. Sales were off 7.4 percent and down 9.4 percent on a currency-neutral basis.
Apex Outdoor Sales To Represent Oboz In South Central States
Oboz Footwear announced that Apex Outdoor Sales, led by Vanessa Downey, will represent Oboz in the south-central states of Texas, Arkansas, Louisiana, Oklahoma and Kansas.
Adidas Signs Eastern Kentucky University
Eastern Kentucky University athletics and Adidas announced a new multi-year partnership. Adidas becomes the official athletic footwear, apparel and accessory brand of the Colonels.
Balega Revamps Website
With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the work that Balega is doing in communities, and enhances the consumer’s shopping experience.
Five More Senior Managers Exit Nike
Five more senior managers at Nike Inc., Steve Lesnard, Helen Kim, Simon Pestridge, Tommy Kain and Ibrahem Hasan, have left the company, according to a report in the New York Times. The exits follow an internal investigation into workplace behavior that has led to several other executive departures.

Crocs’ Branding Campaign Paying Dividends
Crocs Inc.’s “Come As You Are” branding campaign is paying off for the company in measurable and impressive ways. Crocs reported first-quarter earnings of $12.5 million, up 73.6 percent, as sales of $283.1 million improved 5.7 percent while operating expenses declined.