Adidas Signs Alex Bregman

Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.

DSW Wants To Be Best Buy Of The Footwear Space

At its Investor Meeting on Tuesday, DSW officials unveiled a new name change, Designer Brands, to herald their extensive efforts to reinvent the company’s business model with last November’s acquisition of Camuto Group. At the event, Roger Rawlins, CEO, cited competition from vendors going direct-to-consumer (DTC) as a main reason for the change, even bigger than any threat from Amazon.

Puma To Sponsor La Liga

Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports.  Nike had sponsored La Liga for 23 years. 

DSW Changes Name To Designer Brands, Sets 3-Year Growth Plan

DSW Inc. presented the company’s three-year strategic priorities designed to leverage its business model to unlock value and deliver 2021 adjusted earnings per share in the range of $2.65 to $2.75. The company also unveiled its new corporate name – Designer Brands Inc. – which supports its new vision for the future following its acquisition of Camuto Group.

DSW Shows Loss In Q4

DSW Inc. reported a loss on an adjusted basis of $5.4 million, or 7 cents a share, against adjusted earnings of $30.8 million, or 38 cents, a year ago. Results came in short of Wall Street’s average target of earnings of 3 cents. 

Esports Set To Take Off

EMarketer became the latest research firm to come out with the bullish forecast on the growth potential of esports as well as the related advertising opportunity to reach a hard-to-reach and coveted millennial demographic. The reports come as Nike, Adidas, Puma, Fanatics, Champion and others have all recently inked sponsorship deals.

OrthoLite Partners With American Trail Running Association

The American Trail Running Association (ATRA) announced that OrthoLite has renewed their partnership, which includes the moniker, “Official Insole of ATRA,” as well as a promotional program to be announced later this year that is tailored to reaching ATRA’s audience of trail runners nationwide.