In April, Newton Running is again bringing its “Hello Better” brand message to the Boston Marathon. During marathon week, the running brand will be unleashing a guerrilla marketing campaign that employs a combination of on-site events, social
Category: Footwear
Absence of Snow, New Team Specs Cause Easton-Bell Q4 Sales to Shrink
Easton-Bell Sports, Inc. reported its first loss in six years in 2012 as tough comps and disappointing winter weather in the fourth quarter offset gains made in the prior nine months. Net sales of Easton-, Bell-, Giro- and Riddell-branded products reached
Senate Overwhelmingly Favors Marketplace Fairness Act
Seventy-five U.S. Senators showed their support for the Marketplace Fairness Act of 2013, which would allow states to require out-of-state online and catalog retailers to collect sales taxes on sales within their jurisdiction. An amendment summarizing the
PVH’s Heritage Unit Ekes Out Modest Q4 Gains
PVH Corp. reported total revenue for the Heritage Brands business, which includes Speedo and Izod, decreased 2 percent in the fourth quarter to $427.7 million. The decline reflected a $30 million, or 7 percent, negative impact related to the exit from the
Finish Line Stabilizes in Q4, Bullish on Macy’s
The Finish Line reported a slight decline in fourth quarter earnings on flat comps, in line with guidance. But shares still climbed as results indicated that revenues had stabilized following a surprising third-quarter dud. Management was also enthused ab
Speedo Signs Cullen Jones
Speedo USA, a division of PVH Corp., announced that 29-year-old swim star Cullen Jones has signed a multi-year agreement with the company through 2017. A two-time Olympian…
DuPont Drops Trademark Suit Against Easton-Bell
DuPont Co. dropped a federal lawsuit filed in Late January accusing sports equipment maker Easton-Bell Sports of misusing the Kevlar trademark in packaging for bicycle tires and locks, the Associated Press reported…
RECALL: 2,000 WRSI Whitewater Helmets
WRSI (Whitewater Technology Associates, LC, dba Whitewater Research & Safety Institute (WRSI), of Park City, Utah) is recalling about 2,000 whitewater and rafting helmets sold in the United States and Canada because the chinstrap buckle can fail, posing a
Teva Introduces Limited-Edition Offering
Teva, a division of Deckers Outdoor Corporation, will debut a new limited-edition offering of its iconic sport sandals throughout the spring and summer of 2013…
Wolverine Brand Announces its Support of the Wolverine Foundation
Wolverine Brand is supporting The Wolverine Foundation, a non-profit organization comprised of wildlife scientists with a common interest in the wolverine…
The Freedom Group Rides Gun Sales to Profitability in 2012
The Freedom Group, which owns the nation's largest portfolio of firearms brands as well as Mountain Khakis, swung to a profit in 2012 on the strength of firearms and ammunition sales. The company reported net sales for the year ended Dec. 32, 2012 in
Yeti Coolers Hires Backbone Media
Yeti Coolers, LLC, which has thrived selling $250+ coolers to outdoor sportsmen since 2006, has partnered with Backbone Media to manage its public relations and communications strategy…
ExOfficio Names New Director of Sales
ExOfficio named Julie Liveris as director of sales. Liveris comes to ExOfficio from a long career in sales and business management, most recently as CEO of Contour Anywear, LLC, a company she co-founded in 2003…
OBIT: Fitness Guru Joe Weider
Joe Weider, the legendary figure in bodybuilding, died Saturday of heart failure. Weider founded many of the world’s most popular bodybuilding magazines, including Muscle and Fitness, Flex, Men’s Fitness and, for women, Shape…
Li Ning Reports First Loss as Public Company
Li Ning posted its first loss since going public in 2004 in 2012, as revenue tumbled 36.9 percent to RMB6.74 billion ($1.07 bb). China’s largest domestic sporting goods company reported an operating loss of RMB1.59 billion $252 mm) as a new Western
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal