The Rockport Company announced the launch of a new global integrated marketing campaign for the Spring 2013 collection on Apr. 1, 2013 showcasing their lightweight footwear. Entitled “Lightness,” the cornerstone of the campaign consists of a s
Category: Footwear
Etnies Offers Donations to L.A.’s Homeless
Etnies owner and CEO Pierre-Andre Senizergues and his staff distributed 2,000 pairs of Etnies shoes to the homeless living on the streets of Los Angeles. The brand has been conducting the annual giveaway for 16 years…
Halo Grants Elemental LED Exclusive North American Distribution Rights
Elemental LED has entered into an exclusive North American distribution agreement with Halo, the maker of the LED fiber optic sport belt, messenger bag and strip…
Team Express Hires Advertising Firm
Team Express has selected Buffalo Communications to create and execute an external communications program for the BaseballExpress.com, Softball.com, FootballAmerica.com and TeamExpress.com…
Deckers Outdoor Acquires Balance of Hoka One One
Deckers Outdoor Corporation has fully acquired performance running shoe brand Hoka One One, after taking a minority stake in the company in July 2012…
Confluence Announces Eight Internal Promotions
Confluence Watersports announced eight internal promotions across the company, which owns the Dagger, Mad River Canoe, Perception, Wavesport and Wilderness Systems kayak and canoe brands…
Gregory Names Australian Distributor
Gregory named Frontier Equipment as its Australian distributor. Founded by industry veterans Dean Orange and Ben Ryan, Frontier Equipment has over 35 years of experience working with premium brands in the outdoor industry…
Globalstar Secures Forebearance Agreement from Noteholders
Globalstar, Inc, which owns the Spot family of satellite messenger devices, entered into a forbearance agreement with the holders of approximately 78 percent of its 5.75 percent Convertible Senior notes due 2028…
Vail Resorts Reveals Summer Infrastructure Plan for Breckenridge
Vail Resorts, Inc. has proposed adding 15 miles of mountain biking trails, zip lines, challenge courses and other outdoor recreational amenities at its Breckenridge Ski Resort. The company sumbitted a similar proposal for Vail Mountain in July 2012 follow
Brooklyn Cruiser Reaches Out to Immigrant Women in Queens
Brooklyn Cruiser, which makes urban bikes, is partnering with WE Bike NYC, a program that gets women biking through free social rides, bicycle mechanics classes and training rides to put bikes into the hands of immigrants women in Queens…
Easton-Bell Names UK Distributor for Cycling Brands
Easton-Bell Sports has appointed Zyro Limited (Yorkshire, UK) as its exclusive UK distributor for the company’s Giro, Bell, Blackburn, and Easton Cycling brands. Zyro, the largest privately owned cycling parts and accessories distributor in the UK a
RECALL: 2,500 Bell Sports Full Throttle BMX Helmets
Bell Sports Inc. of Scotts Valey, CA is recalling about 2,500 BMX helmets sold exclusively by ToysRUs because the buckle on the helmet’s safety strap can release in an accident and allow the helmet to fall off the rider, posing a risk of head injury
Sequential Brands Posts Q4 Loss on Charges
Sequential Brands Group, the parent of DVS Action Sports and Heelys, reported total revenue from continuing operations for the fourth quarter ended Dec. 31, was approximately $1.8 million, as compared to approximately $0.4 million, in the prior year quart
Newton Running Sets Boston Marathon Marketing Blitz
In April, Newton Running is again bringing its “Hello Better” brand message to the Boston Marathon. During marathon week, the running brand will be unleashing a guerrilla marketing campaign that employs a combination of on-site events, social
Absence of Snow, New Team Specs Cause Easton-Bell Q4 Sales to Shrink
Easton-Bell Sports, Inc. reported its first loss in six years in 2012 as tough comps and disappointing winter weather in the fourth quarter offset gains made in the prior nine months. Net sales of Easton-, Bell-, Giro- and Riddell-branded products reached
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