Reeboks CrossFit logo, featuring the red delta sign, will be added to items across Reeboks fitness range starting July 1, according to a report from Bloomberg News.
The report states that sales of Reebok’s CrossFit range rose 13 percent in the first quarter. Reebok formed a partnership with CrossFit Inc. gyms in 2010.
Katja Erbe, brand director for Reebok in Germany, Switzerland and
Austria, said in an interview with Bloomberg at Adidass headquarters in
Herzogenaurach, Germany. Its about having the latest gear. Reebok is
the only brand that is offering CrossFit-specific products, including
wider shoes and specific textile for apparel.
