Ipath footwear added Chris Pastras, co-founder and co-owner of Stereo Skateboards, to its marketing team as a brand ambassador for skateboarding.
Ipath VP of marketing, Kristin Cusic, says, Ipath is in a great spot as a footwear brand and we have an opportunity to re-build our initiatives from the ground up. Bringing Chris on to help with that process was a strategic move that relies on his history and 20 plus years of experience in the skateboarding industry.
Pastras is the co-founder and co-owner of Stereo Skateboards and is a WeActivist for the Swedish streetwear brand WESC. He is also one of the top commentators at skateboard events around the world, both as an on camera TV personality and in webcasts viewed by millions.
I have always admired Ipath as a brand, says Pastras, The heritage and vibe is all about going out and doing what you love and Im happy to be a part of that mission.
Pastras will be on a few select dates this summer during the Ipath Search and EnjoyTaco Tour and will also be attending events, in-store promotions and tradeshows, as well as lending his experience to the staff in the areas of team and marketing.