The Outdoor Industry Association (OIA) Sustainability Working Group (SWG) is launching a pilot program to test drive the Equipment module of the Higg Index, a new tool to help companies gain insight into the supply chain for outdoor equipment (bicycles, s
Category: Footwear
Asics Launches Training Footwear Campaign
Asics America is introducing a new line of footwear, apparel and accessories created specifically for the athletic training market with a national advertising and integrated marketing campaign built around the concept of “Next”: the moment when an athlet
Chums, Beyond Coastal Hire National Sales Manager
Chums and suncare products maker Beyond Coastal named Matt Patterson as national sales manager. Patterson joins the companies from Hydrapak, where he forged partnerships with outdoor and cycling brands to become the leading supplier of reservoirs for the
Senate Approves Marketplace Fairness Act by by Wide Margin
The U.S. Senate passed the Marketplace Fairness Act by a vote of 69 to 27 Monday afternoon, sending the landmark legislation on to the House, where it will face more opposition…
Brooks-Range Partners with American Alpine Club
Brooks-Range Mountaineering Equipment Co. has signed on as a partner-level member with the American Alpine Club to further its support for organizations that help protect and conserve the accessibility of backcountry and mountaineering adventures…
Fanatics Appoints VP of Marketing
Fanatics, Inc., an online retailer of officially licensed sports merchandise, named Ryan Donovan as vice president, marketing. With more than 15 years of sports marketing experience, Donovan brings a wealth of expertise from the NBC Sports Group…
Bomber Gear Broadens Sponsorships to Reach Flat Water Paddlers
Bomber Gear has grown its sponsorships program to include touring events, community organizations and a film project to reflect its move beyond the whitewater apparel market. The sponsorships were chosen to reinforce the brand’s support of all types
Rossignol Appoints U.S. Race Manager
Rossignol Group has hired Jake Stevens as its new US race manager, making him responsible for working with Alpine Race coaches and clubs across the country. He will oversee the Group’s Junior Race and sponsorship program, and coordinating with the U
And1 Partners to Produce 20th Anniversary Basketball Tournament
The And1 apparel and sneaker brand has partnered with global sports and entertainment agency IMG to create a new signature basketball tournament in the summer of 2013…
Two Ten Retains Coveted 4-Star Rating from Charity Navigator
The Two Ten Footwear Foundation has retained a 4-star rating from Charity Navigator for consistently exceeding industry standards and executing its mission in a fiscally responsible way…
Compass Diversified Buoyed by Consumer Brands in First Quarter
Compass Diversified Holdings Inc. said an uptick in consumer spending in the first quarter benefited its consumer brands, which include Camelbak, Ergobaby, Fox Factory and Liberty Safe. Brisk firearms sales helped sales at Liberty Safe to rise 40.6 perce
Nike Appoints HQ Expansion Partners
Nike released the names of its partners for the expansion of their headquarters campus in Beaverton…
Gaiam Reports Sales Rose 19.6 Percent in First Quarter
Gaiam Inc. reported net revenue rose 19.6 percent to $56.6 million in the quarter ended March 31, compared to net revenue of $47.3 million in the prior-year period….
Team Express Appoints Three Industry Veterans to Executive Positions
Team Express, the online seller of team products, has bolstered its management team with the appointments of Greg Barbour as chief operations officer, Ben Marney as vice president of merchandising and Dan Shepler as product manager…
Nike Signs Brittney Griner, Elena Delle Donne and Skylar Diggins
Nike Inc. signed Brittney Griner, Elena Delle Donne and Skylar Diggins – the number one, two and three picks, respectively, in the most recent WNBA draft – to its roster of athletes…
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