Bushnell Outdoor Products, the provider of performance sports optics and outdoor accessories, said Eliza Graves has joined Bushnell as trade marketing manager.
As trade marketing manager, Graves will collaborate with the marketing and sales teams to develop annual trade marketing calendars and account specific programs for key accounts, including Academy Sports, Amazon.com, Sportsman's Warehouse and more. In addition, she will work closely with each group to develop effective marketing programs, including advertising, digital marketing, in-store merchandising displays and promotions.
Prior to joining Bushnell, Graves served as director of marketing for Hawthorn Bank, a Missouri-based bank with 24 locations throughout the state. In addition to her career in banking, Graves' background includes experience with a marketing agency and in retail sales.
“We're excited to welcome Eliza to Bushnell and the trade marketing team,” said Aaron Oelger, Bushnell marketing director. “Her experience in marketing and the retail environment will be valuable assets to both our customers and our organization,” added Oelger.
Graves is a graduate of Southeast Missouri State University, where she earned a bachelor's degree in integrated marketing communications. In addition to her career, Graves serves as an advisory board member for Connections to Success, a nonprofit organization that helps people living in poverty become economically self-sufficient.
