According to research just released by the University of Cambridge, a lack of exercise is responsible for twice as many early deaths as obesity…
Category: Outdoor
Quiksilver Embraces .Surf Domain Name
Quiksilver is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surg…
Z-Man Renews FLW Sponsorship for 2015 Season
Z-Man Fishing Products Inc. has renewed its sponsorship of FLW, the world's largest bass fishing tournament organization for the 2015 tournament season…
Puma Extends Partnership with Ghana FA
Puma announced an extension of its partnership, which began in 2005, with the Ghana Football Association (GFA)…
Fjällräven Hires Marketing Director for North America
Swedish heritage brand Fjällräven appointed Joe Prebich as the brand’s director of marketing in North America. In his most recent role, he served as the director of marketing for Zeal Optic…
Study: Wearables Helping Americans Lose Weight
It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Salt Life Adds Surf Ambassador
Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…
Craft North America Appoints Manager of Custom Sales
Craft Sportswear North America has promoted Ming Tan to manager of custom sales…
Speedo Launches Fueled by Water Campaign
Speedo USA, a division of PVH Corp., has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people’s lifelong passions for a wide range of water sports…
OIA ConsumerVue to Debut at Outdoor Retailer Winter Market
Outdoor Industry Association (OIA) introduced OIA ConsumerVue, an online research tool showcasing findings from their recently conducted outdoor consumer segmentation study. OIA will offer demos of a prototype of the tool at its booth at Outdoor Retailer
Katadyn Challenge Validated by Advertising Watchdog
The National Advertising Division has recommended that Sawyer Products, Inc., discontinue certain claims for its point-of-use water filter products, after Katadyn North America challenged them…
True Fit Closes $15M Growth Equity Round
True Fit, an online service used by dozens of athletic and outdoor brands and retailers to helps consumers find apparel and footwear styles that fit them best, has completed a $15 million growth equity round…
Downlite to Weigh in on Down at OIA Sustainability Conference
Downlite, a major down and feather processor and supplier of responsibly-sourced performance fills to outdoor apparel and sleeping bag brands, will participate in the Ethical Down Standards panel discussion – a work group session in Outdoor Industry Assoc
OR Winter Market Beckons Attendees to Get Beyond the Booths
Whether it's learning about manufacturing in the United States, greening the supply chain, spotting urban-friendly brands or networking, those attending next week's Outdoor Retailer Winter Market have lots to explore beyond the booths. Read abou
Kavu to Open Second Retail Location in Seattle
Kavu will open a second retail location in downtown Seattle. The 1,600-square-foot store is the outdoor apparel brand's second Seattle location. Kavu opened its flagship store, Kavu World, in Ballard in 2001…
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