Working exclusively with LuxTag.io based in Cyberjaya, Malaysia, DeFeet will be the world’s first apparel company to track products on a blockchain.
Category: Outdoor
WakaWaka Hires Distributor To Support U.S. Launch
WakaWaka, a maker of solar powered chargers, lights, power banks and panel based in The Netherlands, has selected Revolution House Media as its public relations partner and Kompass Solutions as its distributor for North America.
February Retail Sales Increase 4.4 Percent Over Last Year
February retail sales increased 0.3 percent seasonally adjusted over January and 4.4 percent year-over-year as the economy continued to grow, the National Retail Federation said. Sporting goods stores were down 3.4 percent year-over-year but up 2.2 percent from January seasonally adjusted.
Newell Brands Independent Directors Issue Open Letter To Shareholders
Newell Brands mailed a letter to shareholders from the independent members of its Board of Directors detailing their perspective on the upcoming proxy contest with Martin Franklin and his affiliates, under the banner of Starboard Value, LP.

VF Corp. To Acquire Altra
VF Corp. signed a definitive purchase agreement to acquire the Altra footwear brand from Icon Health & Fitness, Inc.
GU Energy Labs Gels Are Now “Made by the Sun” At Berkeley Headquarters
GU Energy Labs will now offset over 95 percent of its energy needs at its headquarters

Dick’s Hopes Healthier Margin Outlook Offsets Top-Line Challenges
Dick’s Sporting Goods said on its fourth-quarter conference call that it’s facing top-line challenges in the hunt and fitness tracker categories as well as the Under Armour brand overall. But stronger product innovation from select key partners and the continued expansion of its private brands are expected to result in less margin pressure in 2018 than previously expected.
Camping World’ Updates Q4 Results
Camping World Holdings Inc. updated its fourth-quarter results to reflect the benefit of a deferred tax asset.

Clarus Sees Double-Digit Growth For Black Diamond Equipment
Sales for the Black Diamond Brand grew 11 percent, led by a 24 percent gain in the Ski category and 21 percent in the Climb Black category. Unseasonally dry weather in the Western U.S. restrained growth in apparel.
CamelBak Pursuit Series Announces New Partnerships
Partners include Igloo Coolers, Marmot , Leki, Northeast Off-Road Adventures, Mountain Travel Sobek, Küat Racksm, MPOWERD, Mountain House and Tito’s Handmade Vodka.

Outdoor Voices Secures More Funding
Outdoor Voices, the women’s fitness apparel startup, has raised $34 million in a series C round, according to a regulatory filing.
Quiksilver Waterman To Sponsor World’s Largest Paddle Festival
The Carolina Cup, the world’s largest festival combining paddle races, clinics, product displays, and entertainment has attracted the support of Quiksilver Waterman as title sponsor.
Sharkbanz Brings Distribution To Australia And Asia Pacific Territories In-House
Sharkbanz (Mano LLC), the wearable shark deterrent, is now managing all sales and partnerships in Australia and Asia Pacific territories in-house.

Dick’s Q4 Earnings Arrive At Upper End Of Guidance
Dick’s Sporting Goods reported earnings fell 13.8 percent before non-recurring charges in the fourth quarter, to $127.3 million, or $1.22 a share, but came in at the top of guidance. Same-store sales slid 2.0 percent, in line with guidance. Earnings for 2018 were guided to be flat to down 7 percent.
Cascade Designs Appoints New CEO
Cascade Designs Inc. announceD that outdoor industry veteran Jerry Heinlen will be the company’s new CEO.