VF Corp. signed a definitive purchase agreement to acquire the Altra footwear brand from Icon Health & Fitness, Inc.
Terms of the agreement were not disclosed.
Icon Health & Fitness, based in Logan, UT, launched the Altra brand in 2011. It is sold in 55 countries through more than 1,600 specialty retail locations and a branded e-commerce platform (www.altrarunning.com). Its specialized, innovative design technology for road, trail and lifestyle footwear has created a high-growth, award-winning brand with a strong and dedicated enthusiast following.
“The acquisition of the Altra brand is another example of our efforts to reshape and evolve our portfolio of powerful brands to align with our enterprise value creation model,” said Steve Rendle, chairman, president and chief executive officer of VF Corporation. “The active outdoor and performance sector is a large and attractive growth space. The addition of the Altra brand brings to VF a unique and differentiated technical footwear brand and a capability that when applied across VF’s outdoor footwear, direct-to-consumer and international platforms will serve as a catalyst for growth.”
On a trailing 12-month basis, the Altra brand generated approximately $50 million of revenue. The transaction is expected to be completed in April 2018 and the addition of the Altra brand to VF’s portfolio is expected to be immediately accretive to earnings per share.
“The Altra brand’s truly innovative product and devoted brand loyalists will serve it well in its new home at VF,” said Scott Watterson, Icon’s chairman and CEO. “The sale of Altra will accelerate the continuing growth of our NordicTrack and ProForm core brands, our Freemotion commercial business and iFit, our connected fitness subscription. The global health and wellness industry is exploding, and we’re doubling down on that growth.”
Wells Fargo Securities, LLC served as exclusive financial advisor to VF on the transaction. Davis Polk & Wardwell LLP is acting as legal advisor.
VF Corp’s major brands include Vans, The North Face, Timberland, Wrangler and Lee.
VF’s Outdoor & Action Spots portfolio includes: Eagle Creek, Eastpak, JanSport, Kipling, Napapijri, Reef, Smartwool, The North Face, Timberland and Vans.
Photo courtesy Altra