To elevate sustainability across the outdoor and retail industries, REI Co-op debuted product sustainability standards that apply to each of the more than 1,000 brands sold at the co-op.
Category: Outdoor
REI Posts Record Sales In 2017
REI, celebrating its 80th year, reported sales of $2.62 billion in 2017, a gain of 2.3 percent from $2.56 billion in 2016. The co-op also welcomed nearly 1 million new members and reinvested nearly 70 percent of profits into outdoor communities in 2017.
Canadian Tire Introduces Triangle Rewards
Later this spring, Canadian Tire, the parent of Sport Chek, will evolve the company’s iconic loyalty program, Canadian Tire Money, with the introduction of Triangle Rewards.
Newell Brands Shareholder Letter Claims Starboard Has “No Plan”
Newell Brands’ board of directors mailed a letter to the company’s shareholders on April 6 arguing that activist investor Starboard doesn’t understand the company and “has no plan.”
Decathlon Launches First U.S. Lab Store In San Francisco
Decathlon USA hosted the company’s official grand opening event at its new U.S. lab store in San Francisco.
Where And When Will The Trade War End?
President Trump this week threatened additional tariffs on Chinese imports, prompting sharp criticism from outdoor and sporting goods brands that might not be directly impacted but generally view trade wars as “so last generation,” according to Jeff Turner of Kokatat.
Aisle Talk Week Of April 2
Top headlines from the active lifestyle industry you may have missed this week.
Trump Proposes $100 Billion In New Tariffs On Chinese Goods
President Donald Trump threatened to slap an additional $100 billion in tariffs on Chinese goods. In response, China warned it would fight back “at any cost” with fresh trade measures if the U.S. continues on its path of protectionism.
Tailwind Nutrition Receives Informed-Choice Finished Product Certification
Tailwind Nutrition’s original endurance fuel received the Informed-Choice Finished Product Certification, a standard demonstrating the highest level of quality assurance available to the sports supplement industry.
Bigtruck Earns B Corp. Status
Bigtruck, the headwear firm, earned the B Corp Certification from non-profit B Lab, joining the global movement of businesses inspiring all businesses to compete not only to be the best in the world but to be the best for the world.
LifeSaver Appoints PR Agency Darby Communications
LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, has hired public relations firm Darby Communications.
Kitbow Cycling Apparel Appoints Blum and Herrick To The Board
Industry veterans Paul Blum and Andrew Herrick have joined the board of privately-held Kitsbow Cycling Apparel.
Newell Brands’ Proxy Fight Still A Go
Believing the company’s recent partnership with famed billionaire investor Carl Icahn will be enough to fix the company, activist investor Starboard Value LP said it has no plans to drop its proxy fight against Newell Brands.
Elan Skis Supports Brand Growth With New U.S. Subsidiary
Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president.
REI Co-op To Open In Kalispell, MT
This fall, REI will open a new store in Kalispell in Montana, the third store in the state.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal