Later this spring, Canadian Tire, the parent of┬áSport Chek, will evolve the company’s iconic loyalty program, Canadian Tire Money, with the introduction of Triangle Rewards.

The Triangle Rewards program will enable members to earn Canadian Tire Money online and in-store at Canadian Tire, Sport Chek, Mark’s and Atmosphere locations and on fuel purchases at any Canadian Tire gas bar. Members will be able to redeem Canadian Tire Money at Canadian Tire, Sport Chek, Mark’s and Atmosphere stores.

As part of the Triangle Rewards program, Canadian Tire Bank will be offering a premium, no annual fee Triangle World Elite Mastercard, which gives holders special benefits, including Roadside Assistance Gold Plan and free concierge service, as well as:

  • Four percent back on qualifying purchases made online and in-store at Canadian Tire, Mark’s, Sport Chek and Atmosphere
  • Three percent back in Canadian Tire Money on grocery store purchases
  • Five cents back per litre on regular fuel and 7 cents per litre on premium fuel at any Canadian Tire gas bar
  • One percent back everywhere else customers shop with their Triangle World Elite Mastercard

“With Triangle Rewards, we set out to create the easiest and most rewarding loyalty and credit card program in the country. We want Canadians to say ‘why wouldn’t I be a part of it?'” said Susan O’Brien, senior vice president, marketing, Canadian Tire Corporation Limited. “Our first step is giving Canadians more choices to earn and redeem their Canadian Tire Money.”

Canadian Tire Money has long been considered Canada’s second currency. With more than 11 million members nationwide, and over $1 billion of the currency issued since the company’s debut in 1958, Canadian Tire Money is included in the Oxford English Dictionary.

Triangle Rewards members will benefit from no-receipt returns, personalized offers and content, as well as the ability to track transactions and Canadian Tire Money balances.

Current My Canadian Tire Money program members and Options Mastercard or Options World Mastercard holders will automatically become Triangle Rewards members and will be able to use their existing loyalty and credit cards. Customers can sign up for the Triangle Rewards program online and in-store when the program launches.