Industry veterans Paul Blum and Andrew Herrick have joined the board of privately-held Kitsbow Cycling Apparel. The two new members join existing members of the board Zander Nosler, David Billstrom and Peter Nosler.

Blum, based in New York City, is an apparel industry veteran who most recently held the position of CEO of Henri Bendel and previously was CEO of Fred Segal, Juicy Couture, Kenneth Cole Productions, and David Yurman Jewelry.

Herrick is a bicycle industry veteran, who most recently served as CEO driving Intense Cycles through a growth period and previously held the same post for Crank Brothers. Herrick was a co-founder of Pedro’s North America and served on the board of Selle Royal Group in Italy. He is currently based in Southern California.