City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the world’s most high profile cities (London, New York, Paris), hosted a massive number of fans and athletes for a day of SUP experiences, live music and a New York SUP Open, the second stop of the APP World Tour.
Category: Outdoor
Winter Bookings Coming On Strong At Western Mountain Destinations
Although wildfires and smoke plagued many western states in July and August, as of Aug. 31, there has been very little negative impact on western mountain destinations.
Little Bellas Launches Ambassador Program
Little Bellas on Monday announced a new partnership with 16 female ambassadors to help grow the mission of empowering girls through sport. Through communication and participation in the Little Bellas’ programs, these inspirational ambassadors will be instrumental in achieving programming in 25 states and 60 programs by 2022.

Should The Outdoor Industry Welcome Selling On Walmart.com?
That was the question explored last week on RetailWire.com, the retail online discussion site, following the launch of Walmart’s Premium Outdoor Store and the consequent revolt after a number of outdoor vendors pulled their product from the site under pressure from outdoor retailers. Panelists were fairly split on the question.

Retail Reports Roundup
Studies arriving last week included a prediction that for the first time ever, more purchases will be made with mobile phones than ever during the upcoming holiday season. Research also found Nike’s chatter among Gen-Z getting louder, consumer reluctance to being targeted via customer segmentation methods, apparel shopping journeys increasingly starting online and the appeal of reward-based promotions and speedy checkouts.
Beeline Bikes Extends Service Platform to IBDs
Beeline and parent company Accell North America announced that the Powered by Beeline platform will become available to any independent bicycle dealer (IBD) to support revenue growth, drive innovation and improve customer acquisition and retention.
Burton Names Sarah Crockett Chief Marketing Officer
Burton has announced Sarah Crockett as the company’s new chief marketing officer. Formerly the VP of integrated marketing and community engagement at REI, Crockett will now oversee all facets of Burton global marketing for the snowboard company.
Implus Announces Interex Industries As Canadian Distributor For Stabil
Implus, the provider of athletic, fitness and outdoor accessories, announced a strategic partnership with Interex Industries Inc. to distribute Stabil performance footwear traction products across all Canadian territories for the independent retail and safety, and industrial markets.
Lizard Skins Announces First-Ever Outdoor Trail Grant Program
Lizard Skins launched the company’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to Lizard Skins direct dealers.
Rudy Project North America Consolidates Offices In San Clemente
Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.
U.S. Bicycling Hall Of Fame Announces Four 2018 Inductees
The inductees are Jennie Reed (Modern Road & Track Competitor), Eric Rupe (Off-Road Competitor), Jerry Ash (Veteran Road & Track Competitor) and Richard DeGarmo (Contributor to the Sport).
Bravo Sports Appoints SVP Of Bike Specialty
Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.

SFIA: Sports Industry On The Mend
The sporting goods industry not surprisingly bounced back in 2017 after a brutal 2016 marked by the liquidation of Sports Authority, according to the 2018 SFIA State of the Industry Report. But the report still finds a cautious outlook for most industry players with many struggling to adjust to the digital disruption of retail.

Aisle Talk Week of September 10
Top headlines from the active lifestyle industry you may have missed this week, including the results of a new poll from Quinnipiac University that shows American voters approved, by a ratio of 49-to-37 percent, Nike’s decision to include Colin Kaepernick in the company’s “Just Do It” anniversary ad campaign.
Jackson Hole Mountain Resort To Host Teton Gravity Research World Premiere and FarOutFest
Jackson Hole Mountain Resort (JHMR) has partnered with Teton Gravity Research (TGR) to host “FarOutFest” this Saturday, September 15.