Evolution Outdoor announced a strategic partnership with Baratti Marketing, a leading agency in the outdoor industry.
Category: Outdoor
VF Misses Wall Street’s Targets In Q2
VF Corp. reported earnings per share on an adjusted basis in its fiscal second quarter rose 6 percent but came in below Wall Street expectations. The company reiterated its guidance for the year. Among major brands on a currency-neutral basis, Vans again led the way, up 16 percent; followed by The North Face, up 10 percent; and Timberland, 1 percent. Dickies was was down 3 percent.
LEM Helmets Adds East Coast Warehouse
Lem Helmets, the manufacturer of cycling helmets, is expanding its operations in the U.S. with the recent addition of an east coast warehouse and distribution facility.
Deckers Brands Raises Full-Year Outlook On Accelerated Momentum At Hoka
Deckers Brands raised its full-year guidance after reporting both earnings and sales for the second quarter topped company guidance due to strength at Hoka One One. Hoka delivered a 49.9 percent year-over-year gain in the quarter. Ugg’s sales grew 2.2 percent while Teva’s moved up 6.7 percent.
Marker Dalbello Volkl Appoint National Race Manager
Marker Dalbello Völkl (MDV) announced the promotion of Matt McKenna to the role of national race manager for the United States. In his expanded role, McKenna will continue to offer comprehensive service and support to all levels of alpine racing in New England.
REI To Close On Black Friday For Fifth Straight Year
For the fifth time this Black Friday, REI Co-op will close all its stores, process no online payments and pay all 13,000 employees to #OptOutside with friends and family. But this year, under the leadership of a new CEO and facing a global environmental crisis, the co-op is going a step further: asking its 13,000 employees and 18 million members to join in the fight for life outdoors – and life on this planet.
PrimaLoft Partners With Parley For The Oceans
PrimaLoft Inc. and environmental organization Parley for the Oceans announced a strategic partnership that will take plastic intercepted from remote islands, beaches and coastal communities and use it to manufacture high-performance insulation products.
Rossignol Group Reorganizes North American Apparel Team
Rossignol is restructuring its apparel and retail operations team in North America in order to more effectively support growth goals in the category and fuel initiatives in D2C and retail sales channels.
Macy’s Inc. Commits To Going Fur-Free
Macy’s, Inc. announced that it will stop selling fur by the end of fiscal 2020. This includes all Macy’s and Bloomingdale’s private brands, as well as items sold from brand partners.
Sportsman’s Warehouse Opens Eight New Locations
Sportsman’s Warehouse opened eight new stores on October 19, 2019 as part of its recent acquisition of Field & Stream stores. Grand opening celebrations at each location will be held October 25 and 26.
POC And MIPS Join Forces To Enhance Helmet Safety
POC, the maker of bike helmets, and MIPS, the Swedish safety technology company known for its Brain Protection System, announced a deeper partnership.
Beeline Bikes Sold
Beeline Bikes, which provides software that helps bike shops schedule service work and fulfill online sales, has been sold from Accell’s remaining North American portfolio, according to Bicycle Retailer.
Academy Sports Reels In Title Sponsorship Of The 50th Bassmaster Classic In 2020
Long-time B.A.S.S. sponsor Academy Sports + Outdoors has announced its title sponsorship of the 2020 Bassmaster Classic on Lake Guntersville and in Birmingham on March 6-8.
REI Looks To Open Second Store In Upstate New York
REI is planning its second store in upstate New York at a former Sears location near Albany.
Dick’s Hosts First Fashion Show
Dick’s Sporting Goods hosted its first-ever fashion show on October 12 in the Chelsea district of New York City. Baseball legend Alex Rodriguez and women’s soccer star Carli Lloyd joined TV’s Javon Walton and Demi Burnett on the runway.
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