GymShark, the U.K.-based fitness apparel start-up, announced the opening its first-ever pop-up store in Central London.

The store, called GymsharkLDN, will be located at Long Acre in Covent Garden. It will be open from February 28 until March 29.

The brand has also teamed up with Gymbox, a fitness company with more than ten locations across London to deliver 16 workout classes. The company said in a statement: ”Unlike our previous events, you will not need a ticket to come and visit GymsharkLDN. Entry is 100 percent free.” However, registration will be required for any of the fitness classes on offer.

Gymshark last fall set up its North American headquarters in downtown Denver, CO. On February 20, GymShark said it partnered with Radial to support e-commerce order fulfillment to U.S. and Canadian customers. Radial will leverage its fulfillment centers in Groveport, OH; Rialto, CA and Mississauga, Ontario. Radial and Gymshark anticipate comprehensive U.S. fulfillment support to go-live in the second half of 2020.

Photo courtesy GymShark