Outdoor Industry Association (OIA) released a special report, “New Outdoor Participant (COVID And Beyond),” exploring Americans’ spike in engagement in outdoor activities amid the COVID-19 pandemic. The report reveals that these new participants are more likely to be female, younger, living in an urban area and slightly more ethnically diverse than existing participants.
Category: Outdoor

Primary Arms Appoints Senior Manager Of Customer Service, Storefront And FFL Operations
Primary Arms Online has announced the promotion of Jimmy Durham to senior manager of customer service, storefront, and FFL operations.

Sezzle Achieves B Corp Certification
Sezzle is the latest company serving the active lifestyle industry to have received the certification required to achieve B Corp status, joining innovative leaders worldwide to advance important environmental, social, and economic causes.

Academy Sports Posts Record Sales And Earnings In Fourth Quarter
Academy Sports and Outdoors Inc. reported fourth-quarter earnings quadrupled as same-store sales increased 16.1 percent. The sales gains were driven by strong consumer demand across all markets and merchandise divisions, particularly Sports & Recreation. E-commerce sales grew 60.7 percent.

Gear Aid Appoints VP Finance & Administration
Gear Aid appointed Justin Mitchell as its new vice president of Finance and Administration. He comes to Gear Aid with more than 25 years of experience in finance leadership roles at Wood Stone and Alpha Technologies.

360 Adventure Collective Announces Summer 2021 Show Schedule
360 Adventure Collective announces its 2021 Summer Show Schedule, which includes hosting its first Southeast Paddle Sports Experience.

Walmart’s Former Sports & Fitness GM Joins Bed Bath & Beyond
Bed Bath & Beyond Inc. hired Jake Griffith, most recently general manager for Sports & Fitness at Walmart, as vice president, product management.

Tecnica Group Appoints New CEO And General Manager
Tecnica Group has tapped Giovanni Zoppas as its new CEO and General Manager, effective May 2021. Zoppas will take over the role held on an interim basis by the Group’s Chairman Alberto Zanatta, after its previous CEO, Antonio Dus, left in December 2020.

Rocky Brands Appoints Board Member
Rocky Brands has appointed Ohio-based insurance executive Robyn R. Hahn to its Board of Directors.

Camping World Continues Expansion With West Virginia Acquisition
Camping World Holdings Inc. announced an agreement to acquire Trailer City RV dealership in Fairmont, WV. The acquisition agreement will be the company’s first location in the state of West Virginia.

Omega Sports Files For Bankruptcy
Omega Sports Inc., based in Greensboro, NC, filed a bankruptcy petition in the U.S. Bankruptcy Court of the Western District Of North Carolina.

Gill Fishing Partners With Agency Serving Texas, California, Western States
Gill Fishing announced the hiring of a new sales agency, Jeff Robles & Associates.

Scheels To Open In Colorado Springs On Saturday
Scheels Sporting Goods will be opening its second store in Colorado in Colorado Springs on Saturday, March 27.

Burley Expands Distribution In Nordic Region
Burley has expanded distribution to Nordic countries through a new partnership with Cycle Service Nordic.

Cascade Designs Appoints President For North America And Pacific Rim
Cascade Designs, the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite, has appointed Jim Osgood as the company’s newest president of North America and the Pacific Rim.