Jack Wolfskin appointed Selim Say, former director of product and merchandising EMEA at Keen, to the newly-created position of vice president footwear.

At Keen, Say was responsible for product management and collection strategy for Europe, the Middle East and Africa. Say will report to CEO Richard Collier.

“We see great potential in our footwear business and would like to further expand it in a targeted manner in the future as one of our strategic focus areas,” Collier said. “To this end, we have created the position of vice president footwear. We are delighted to have been able to appoint Selim Say, a highly motivated and experienced industry expert, to expand and develop this important business segment. Selim Say has a good understanding of our core markets and many years of experience in footwear. Together with him, we want to take our entire footwear collection to the next level and strengthen its importance in our overall assortment.”

Photo courtesy Jack Wolfskin