After a comprehensive agency review process involving several premier advertising agencies, Callaway Golf Company has named Young & Rubicam Brands, Southern California as its agency of record. The agency will handle golf club and golf ball communication
Category: Outdoor
New Balance Expands Breast Cancer Commitment to Canada
New Balance Canada has expanded its North American
corporate commitment to breast cancer research with its newly announced roles as Canadian Breast Cancer Foundation corporate partner and national sponsor for the CIBC Run for the Cure…
Prince Sports Realigns for Regional Focus
Prince Sports has realigned its organization, internal functions and activities in order to increase its ability to better serve customers, according to George Napier, chairman and CEO of Prince Sports, Inc. Prince is now divided into two business units,
LPGA Signs Headwear Deal with Drive Headwear
The Ladies Professional Golf Association has inked a deal making DRIVE Headwear the exclusive and official headwear provider of the LPGA. Under this new partnership, DRIVE Headwear will develop a line of hats complementing The LPGA Collection, an LPGA-br
Longenecker Resigns from USCSA
Tim Longenecker, the Administrative Director for the U.S. Collegiate Ski & Snowboard Association has decided to resign after ten years of service. His involvement with the USCSA goes back to the early ‘80’s when he was competing in the league. He will be
Ashworth Acquires Gekko Brands in $24 Million Deal
Ashworth, Inc. has acquired Gekko Brands, LLC, a leading designer, producer and distributor of headwear and apparel under The Game® and Kudzu® brands. The purchase price for the acquisition was $24 million consisting of $23 million in cash at the time of
Ashworth Settles Shareholder Lawsuit; Will See Charge
Ashworth, Inc. has reached a tentative settlement to conclude a securities class action lawsuit brought in 1999 against the company and certain current and former directors and officers. Under the settlement, all claims will be dismissed and the litigati
Backcountry.com Launches Outlet Site
Backcountry.com has launched a new site focused on overstock goods. The company said that BackcountryOutlet.com will “provide customers the best prices on overstock of premium outdoor gear, while giving gear manufacturers a professional, well-respected c
Mizuno Gets High Marks in Run Specialty Survey; Gains Share
Emerging as a leader in retailer confidence, Mizuno USA, Inc., received high marks from running specialty retailers nationwide in a recent survey measuring brand strength, growth potential, and other key indicators in the running specialty market. Accor
Footstar Settles with Robinson Over Termination
Footstar, Inc. announced Wednesday that the Bankruptcy Court overseeing its Chapter 11 case approved a settlement with former Chairman and Chief Executive Officer J. M. “Mickey” Robinson of disputes relating to the Company's termination of Mr. Robins
Spyder’s Jacobs Named Entrepreneur of Year
David Jacobs, founder and president of Spyder Active Sports, Inc., was named Ernst & Young Entrepreneur of the Year in the Rocky Mountain Region at a June 24 ceremony in Denver, Colorado. Jacobs was a finalist in the same competition in 1990, 1991, 1994,
Obermeyer Recognized for Alternative Transportation Initiatives
Sport Obermeyer recently received a $2,000 grant from the City of Aspen. The award is part of a $5,000 total given by the city’s Transportation Department to Aspen-based companies in connection with its annual Summer Commuting Competition. The grant recog
Forzani Settles in Government Advertising Probe
The Forzani Group Ltd. has entered into a Consent Agreement with the Commissioner of Competition resolving the COC's concerns with respect to certain advertising at FGL's Sport Mart and Sport Chek stores. FGL, however, disagrees with the Compet
Holliday Rejoins Russell Corp. as VP IR
K. Roger Holliday has rejoined Russell Corporation as vice president of investor relations effective July 9. Holliday will be based in Atlanta and report to Eric Hoyle, interim CFO. Holliday originally joined Russell in 1986 as director of financial rela
adidas America Expands USD Partnership
adidas America and the University of San Diego have expanded and extended their multi- year partnership, effective immediately. The previous partnership dealt exclusively with the school's football program, which recently hired former NFL QB Jim Har
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