At last week’s inaugural SFIA’s Industry Leaders Summit in Baltimore, the industry’s top execs explored social media’s growing influence, emerging digital technologies, nascent global opportunities and the creep of government regul
Category: Outdoor
Sports And Fitness Executives Praise Inaugural SFIA Industry Leaders Summit
Executives from the sports and fitness industry praised the inaugural SFIA Industry Leaders Summit which was held in Baltimore, MD in The Four Seasons Hotel September 25-26. Attendees gathered to discuss the future of the industry and learn how they can b
Crocs Hires European Retail Manager
Crocs Inc. has appointed Tim Lyons, previously director of Nike’s factory stores throughout western Europe, to head its European retail operation…
Belowzero Parent Broadens Apparel Offering with Acquisition of Zimtstern
Sports-Pool AG, a Swiss company that produces and markets the Belowzero brand of ski and snowboard apparel, has acquired Zimtstern, a leading provider of snow, bike and street wear in the German-speaking market….
Core Apparel Brand Stio Retains Backbone Media
Stio, the Jackson Hole, WY, based lifestyle apparel brand, has retained Backbone Media to lead its public relations efforts in North America.
Interbike 2013 Concludes, Bike Industry Remains Positive for 2014
Interbike 2013 wrapped up on Friday, Sept. 20 in Las Vegas on an upbeat note and with praise all around as bike vendors and dealers shrugged off the slow start of the 2013 spring season.
Srixon Resigns Graeme McDowell to PGA Tour Staff
Graeme McDowell has agreed to terms on a multi-year contract extension with Srixon to remain a member of their PGA Tour staff. Winner of the 2010 U.S. Open and a nine-time winner on the European Tour, McDowell will continue to play Cleveland woods, Srixon
Sustainable Packaging Coalition Seeks Input on Green Marketing Practices, Litigation
The Sustainable Packaging Coalition (SPC) is seeking examples of FTC Green Guide enforcement, third-party lawsuits on green marketing claims, examples of meaningful claims, and consumer research in its quest to help marketers promote the sustainable attri
Solomon’s Ragnar Trail Relay Race Coming to Atlanta in 2014
Ragnar Trail Relays presented by Salomon will come to Georgia for the first time next year as Ragnar Trail Atlanta. The April 4-5, 2014 event marks the seventh Ragnar Trail event launched since the inception of the new trail race series in 2013…
Toms to Open Haiti Factory in 2014
Toms will be opening a manufacturing plant in Haiti by the first quarter of 2014. The news was revealed by Toms Founder Blake Mycoskie at the Clinton Global Initiative’s annual meeting this week in New York…
Chariot Brand Sunsets as Thule Launches Active with Kids Category
Thule has rebranded the Chariot line of bike trailers and carriers it acquired in 2011 under the Thule name and tucked that business into its new Active with Kids category, which it will now develop alongside its bike and outdoor gear carriers…
Fila to be Introduced to Bata Shoe Museum Sneaker Exhibit
On Saturday Sept. 28, 2013, Fila will be formally introduced to the “Out of the Box: The Rise of the Sneaker Culture” exhibit at the Bata Shoe Museum in Toronto, Ontario. This exhibit, which was launched in April 2013, was the first North American exhibit
Nike and Puma Remain Among Top Users of Organic Cotton
Nike and Puma were the third and fourth largest users of organic cotton, according to 2012 Organic Cotton Market Report, which is published by the Textile Exchange. The report shows that 71 percent of respondents are planning to increase organic cotton pr
New Balance to Sponsor IAAF Gold Label Maratona di Roma
New Balance announced today the signing of a multi-year sponsorship deal with the IAAF Gold Label Maratona di Roma. The company will serve as the official athletic footwear and apparel sponsor starting with the 20th anniversary Maratona di Roma, which wil
Oliberté Manufactures the World’s First Fair Trade Certified Footwear
Oliberté, maker of sustainably produced leather shoes and bags handmade in Africa, is the first footwear manufacturing facility in the world to be Fair Trade Certified by Fair Trade USA. Oliberté opened its factory in Addis Ababa, Ethiopia, in 2012…
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