Polar Launches App for Physical Education Instructors

Polar, the maker of heart rate monitoring and fitness assessment devices, has launched the Polar GoFit iPad app, a solution for physical education teachers facing the challenge of objectively evaluating students based on their individual efforts in PE cla

Fathead Launches Second High School Team Video Challenge

Fathead, the maker of of officially licensed sports, entertainment and custom wall decals, announced the launch of Fathead's second High School Team Video Challenge, in which one high school team will win a Fathead makeover. Last year's winner,

GoPro’s Backing Propels Mountain Games to New Heights

The 12th edition of Vail’s summer Mountain Games, the inaugural year with GoPro as the new title sponsor, experienced a dramatic increase in spectators and local economic impacts, along with a substantial increase in television and media exposure, r

Fila Launches Microsite Dedicated to Sneaker Culture

Fila has launched a new microsite, filais.com, standing for “Fila Is” and serving as a dedicated resource supporting sneaker culture. The website will feature a series of interviews with streetwear legends and emerging artists…

L.L.Bean Introduces Limited Edition One Fund Boston Totes

Two of New England’s greatest icons have come together to give baseball fans the chance to own a piece of Fenway Park and L.L.Bean history. L.L.Bean has introduced The One Fund Boston Tote made from the tarp used to protect the Fenway Park infield..

Jarden to Buy Yankee Candle for $1.75 Billion

Jarden Corporation, the parent of Coleman, ExOfficio, Rawlings, K2, Marmot and other sports and outdoor brands, entered into a definitive purchase agreement to acquire Yankee Candle, a leading specialty-branded premium scented candle company in the U.S. T