As part of the brand's four-day take-over of New York City's Grand Central Terminal, Under Armour debuted the UA SpeedForm Apollo running shoe and “THIS IS WHAT FAST FEELS LIKE,” the newest iteration of the brand's I WILL global marketing c
Category: Outdoor
ABS Avalanche Rescue to Supply Tellurde Ski Patrol
ABS Avalanche Rescue Devices has secured a partnership with Telluride Mountain Resort as the exclusive airbag solution for their Ski Patrol program…
RockyMounts Hires Intern as Full-time Engineer
RockyMounts of Boulder, CO said intern Simon Hall will join its staff as a full-time engineer, effective Feb. 1.
TrackingPoint Names New Vice President of Sales
TrackingPoint announces the appointment of Robert L. Starer as its new vice president of sales…
Triton Boats Ends 2013 with Explosive Growth
Triton Boats, a long-time manufacturer of fiberglass and aluminum fishing boats, signed 15 new dealers in 2013, posting a huge boost in retail sales, and adding new models to its lineup…
MLB to Test Protective Caps
Major League Baseball has approved a padded cap designed to protect pitchers from potentially dangerous line drives…
RECALL: Reebok-CCM Hockey Elbow Pads
The U.S. Consumer Product Safety Commission announced a recall of Reebok-CCM Hockey's EP20K Senior (SR) Hockey Elbow Pads. The molded foam padding inside the elbow pads can become cracked, fractured or split, which poses a risk of injury to the elbow
Nike Joins Climate-Change Discussions at Davos
Nike, Inc. last week attended the World Economic Forum (WEF) Annual Meeting 2014 in Davos, Switzerland, to discuss the threat of climate change. In a blog post, Nike Inc. VP of Sustainable Innovation Hannah Jones, urged the need for innovation and collabo
AAFA Welcomes Call to Renew Trade Promotion Authority
Following President Barack Obama’s annual State of the Union address, the American Apparel & Footwear Association (AAFA) said it welcomed the call to renew Trade Promotion Authority. The AAFA said the legislation would foster greater consultation an
OnlineShoes.com Appoints President and COO
OnlineShoes.com has promoted Bob Barton to president and chief operating officer…
Polartec Announces 2014 Polartec Challenge Grant Recipients
Polartec announced the recipients of its 23rd annual Polartec Challenge Grant, an international grant program encouraging the spirit and practice of human-powered outdoor adventure. Four separate adventures will receive funding and support from Polartec i
Buck Buster Minerals Selects Independent Representative
Buckeye Innovative Solutions, makers of Buck Buster Minerals announce they have selected Darren Little to represent them in Pennsylvania…
Taurus Holdings Names 2013 Sales Rep of the Year
Taurus Holdings, which encompasses the Taurus, Rossi and Heritage brands, names Harry Spotts as Sales Rep of the Year for 2013…
Otis Technology Announces CEO and Executive Changes
Otis Technology announced the appointment of Leonard Puzzuoli to the position of chief executive officer…
Jeremy Jones Rakes in Avalaunch Awards Again
Jones Snowboards Founder Jeremy Jones and his foundation – Protect Our Winters (POW) were honored as the 2014 Avalaunch Winter Market “Ambassador of the Year” and “Company of the Year” for the third year in a row at Outdoor Retailer Winter Mar
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal