Maxima Media announces its selection by the outdoor industry authority of fitness and bowhunting, Cameron Hanes…
Category: Outdoor
Hi-Tec Sports Hires PR Firm
Hi-Tec Sports USA has selected Terra Public Relations to handle public relations for hiking and outdoor footwear…
Supreme Court Ruling Not Expected to Hinder Many Rail-to-Trail Projects
The Rails to Trails Conservancy reports that the U.S. Supreme Court’s March 10 ruling on a dispute over access to a rail corridor formerly on federal land that is now privately owned is more narrow than initially feared by recreation advocates…
DesitMetrix Data Indicate Strong Results at Winter Resorts
Ski resorts in the Rockies and Northeastern United States ended February headed for a 4.6 percent increase in overall occupancy for the 2013-14 season and a 10.4 percent increase in revenue, according to the most recent data released by Denver-based Desti
Competitor Group Announces New CEO
Competitor Group, Inc. named David Abeles as chief executive officer, effective immediately. He was most recently the executive vice president and general manager at TaylorMade-Adidas Golf Company…
Madd Doogg Athletics Licenses CrossCore Products
Mad Dogg Athletics, Inc., (MDA) parent company of Spinning, Peak Pilates, Bodyblade, Ugi and Resist-A-Ball, has signed an exclusive worldwide license agreement with CrossCore, Inc., a provider of rotational bodyweight training products and education…
Yue Yuen Sees Modest February Gain
Yue Yuen Industrial Ltd. reported revenues in February reached $496.6 million against $486.5 million in the year-ago month, a gain of 2.1 percent…
Sequential Brands Group Hires CMO
Sequential Brands Group, Inc. appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman. In addition to his role as CMO, Spencer will continue to work with longtime clients Shawn Carter Enterpr
Eddie Salter Selects Maxima Media as Social Media Agency of Choice
Maxima Media, a full-service advertising and marketing company serving the outdoor industry, announces its selection by Eddie Salter – The Turkey Man…
Backcountry.com Launches Adventure Travel Site
Backcountry.com launched an outdoor adventure marketplace Wednesday to connect customers with professional outdoor guides. Detour by Backcountry.com enables users to find and hire local, professional guides across the United States for skiing, climbing, m
Karhu NA Appoints National Sales Manager
Karhu North America announced that Jordan Kinley has been promoted to national sales manager…
SFIA Football Council Announces Leaders
The SFIA Football Council, a committee of the Sports & Fitness Industry Association (SFIA), announced the selection of David Hill of Rawlings as chairperson of the council for 2014 and 2015. Chuck Huggins of Xenith was selected as vice chairperson for the
Under Armour Launches in Brazil
Under Armour Founder and CEO Kevin Plank joined Ironman World Champion Chris McCormack and MMA champion Georges St-Pierre hosted at a press event in São Paulo, Brazil to signal the brand’s launch in this booming economic region. Under Armour will be
Toms Expands into Coffee
Toms announced the launch of Toms Roasting Co. (http://www.Toms.com/coffee), as the next product in the evolution of Toms' One for One movement. For every bag of coffee purchased, Toms will provide one week of water to a person in need…
Timbuk2 Sponsors the Red Hook Criterium Championship Series
Timbuk2 announced its sponsorship of the 2014 and 2015 Red Hook Criterium Championship Series, the international three-part cycling race series with rounds in Brooklyn, Barcelona and Milan…
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