Mavic, Inc. has hired an online price monitoring, brand protection, and channel management company to manage its Minimum Advertised Price (MAP) policy online.


Channel IQ will provide Mavic a view into pricing across all online retailers selling Mavic brand cycling products, allowing the company to react quickly to disruptive pricing in the online marketplace.

“Mavic is strongly committed to the integrity of its MAP policy as it maintains value clarity for our consumers and our authorized dealer network,” said Philip Sporidis, Managing Director of Mavic, Inc. “Having a strong partner like Channel IQ will ensure the integrity of our policy and reduce confusion resulting from unauthorized online sellers and operators.


Spordis said that in his first year at Mavic, during which he visited with many independent dealers, web pricing emerged as the number one issue.


“This partnership with Channel IQ shows that as an organization, we have listened and that we are 100 percent committed to working with our dealer network and building strong partnerships.”

The service will enable Mavic to quickly and accurately spot unauthorized discounting that can damage sales for their network of authorized retailers and erode the brand’s positioning and value in the marketplace.