Australian footwear brand EMU appointed Dan Singer as vice president of North America…
Category: Outdoor
Under Armour Signs Model Gisele Bündchen as Spokeswoman
Under Armour has signed German super model Gisele Bündchen to a roster of spokeswoman for its largest ever global marketing campaign aimed at women…
Fanatics Partners with JC Penney on Online Fan Shop
JC Penney announced the launch of an all-new Sports Fan Shop experience on JCPenney.com that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise…
Nike Extends Contract with University of Portland
The University of Portland has agreed on an eight-year extension with Nike to be the university's athletic footwear and athletic apparel supplier through the 2021-22 school year…
Liberty Safe Acquires 9g Products
Liberty Safe and Security Products has acquired 9g Products, a U.S. manufacturer of patented Biometric handgun vaults, marking the first investment by Compass Diversified Holdings Inc.'s Branded Products segment since the publicly traded investment c
Mec-Gar Selects Epicosity for Marketing
Firearm magazine manufacturer Mec-Gar USA has announced hiring a new creative and strategic partnership with outdoor marketing and advertising agency, Epicosity…
Walther Arms Selects New Sales Rep Agency
Walther Arms has selected a new sales rep agency for 8 eight Northern states…
Ogio Appoints Distributor for IBD Channel
Ogio International appointed Hawley USA as distributor for its Endurance Collection of sports bags to the independent bicycle dealer channel…
Ugg For Men Launches Fall Campaign Starring Tom Brady
Ugg Australia launched its first-ever global brand marketing campaign titled “This Is Ugg.” for the fall 2014 season. As a part of the initiative, Ugg for Men will launch a series of three spots throughout the season featuring brand ambassador
Billabong’s Reports Tepid Teen Spending Increased Margin Pressure in Second Half
Billabong International Limited grew its sales in Asia, lowered its losses in Europe and is on track to increase sales in the United States for the first time in years, the company's CEO told investors last week…
Scheels Pledges $1MM for the Minnesota State University Moorhead
Scheels All Sports has pledged a million dollars to Minnesota State University-Moorhead in exchange for the naming rights of its football field. The pledge comes as part of a fundraising challenge tied to the inauguration of MSUM Pres. Anne Blackhurst…
Cabelas to Open New Ohio Store
Cabela’s Incorporated announced plans to open an 82,000 square-foot store in West Chester, Ohio, serving the greater Cincinnati area…
Moultrie Ceases Business with Some Online Companies
Moultrie, a manufacturer of feeders, spreaders, sprayers, scouting cameras, feed supplements and accessories for deer, turkeys, hogs and fish, has ceased doing business with a number of e-commerce sites that do not represent where and how its brands and p
Tilly’s Traffic Weakness Continues in Q2
Tilly's didn’t offer any surprises in reporting a sharp drop in second-quarter earnings but did when it offered a profit outlook for the current quarter that missed Wall Street's expectations. In the quarter, profits tumbled 70.3 percent t
German Bikes Sales up 4 Percent in Frist Half
Germany's bicycle trade association, Zweirad-Industrie-Verband e.V. (ZIV), estimates that around 2.8 million bicycles and e-bikes were sold to end users in Germany from January to June, up four percent from the first half of 2013 thanks primarily to
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