Nike said its popular #RiskEverything campaign series around the World Cup – including “Risk Everything,” “Winner Stays” and “The Last Game” – have racked up 397 million online views to date. Twenty-three million peopl
Category: Outdoor
Club Ride Hires Verde Brand Communications
Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing…
Study: U.S. Soccer Searches Surge on World Cup
For the month of June, soccer-related searches increased by 280 percent in the US compared to May, according to SLI Systems (SLI.NZ), an e-commerce technology provider. Searches from Brazilian consumers showed a similarly dramatic increase…
Ann Arbor Named Top Swim City
Ann Arbor, MI, is the best swim city in America, according to a new study commissioned by USA Swimming and leading swimwear brand Speedo. The community claimed the highest aggregate score in categories such as percentage of active swimmers and swim clubs,
DSW Opens First Canada Stores
Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario…
Sig Sauer Appoints General Merchandise Manager
Sig Sauer,” Inc. announced the promotion of Jeff Creamer to executive director and general merchandise manager…
Mounting Solutions Plus Hires Consulting Firm
Mounting Solutions Plus (MSP), a manufacturer and distributor of firearm accessories, has hired the business consulting firm of Growth Strategy Partners to analyze and improve their business…
NCAA Releases Football Hitting and Concussion Safety Guidelines
Working in conjunction with the College Athletic Trainers’ Society and medical organizations, coaches, administrators and conference commissioners, the NCAA last week released a new set of guidelines on concussion safety that recommends a reduction
The Buckle Ekes Out Small June Comp Gain
The Buckle’s same-stores sales inched up 0.7 percent in June. Total sales increased 2.8 percent to $84.8 million…
Cocona Sues Fabric Supplier Over Trade Secrets Misappropriation
Cocona has filed a lawsuit against Singtex, a Taiwan-based fabrics supplier, for violating its development and non-disclosure agreements in developing a lower-priced fabrics line…
The Buckle’s June Comps Rise Slightly
The Buckle, Inc. reported comparable store net sales, for stores open at least one year, for the 5-week period ended July 5, 2014 increased 0.7 percent…
Quiksilver Announces Additional Licensing Agreements
Quiksilver, Inc., the parent of Quiksilver, Roxy and DC, entered into licensing agreements for several product categories, including Roxy young girls and children’s apparel, watches and socks/legwear, as well as other product categories including lu
Safilo Group Converts Euro 150 Million in Bonds to Equity
Safilo Group S.p.A., the Italian company than owns Smith Optics, will convert €150 million in bonds due in 2019 to ordinary shares of the company’s stock under a proposal approved by its shareholders Wednesday…
Halfords Bikes Comps Surge 21.3 Percent in Fiscal Q1
Halfords Group plc reported strong sales of cycling products propelled a 7.7 percent increase in comparable stores sales in the fiscal first quarter ended June 27…
Bass Pro Extends Floor Financing with GE Capital
GE Capital, Commercial Distribution Finance (CDF) has extended its inventory financing program with Bass Pro Shops through 2018…
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