Bill Lewis Outdoors announced the re-hire of Richard Broadwell to be its national sales manager, responsible for coordinating sales with reps and accounts nationwide…
Category: Outdoor
Daniel Defense Makes Third Consecutive Inc. 500|5000 List
Daniel Defense, an engineering and manufacturing company that produces weapons systems, rail systems and firearm accessories, has been ranked number 1568 by Inc. magazine on its thirty-third annual Inc. 500/5000…
Black, Poe Introduce the FIREARM Act
U.S. Representatives Diane Black (R-TN-06) and Ted Poe (R-TX-02) introduced the FIREARM (Freedom From Intrusive Regulatory Enforcement of Arbitrary Registration Mandates) Act..
Highgear Goes on Hiatus
Highgear, the maker of performance watches, navigation tools and accessories owned by Implus, has been shuttered – at least for now…
Under Armour Launches Major MapMyFitness App Portfolio Upgrade For iOS 8
The Under Armour Connected Fitness Team unveiled major app upgrades for iOS 8. The updates are packed with the latest health and fitness features including all-day activity tracking…
Shopko Expands Active Wear Assortments
Shopko is significantly expanding its exclusive offering of Energy Zone active wear as part of a broader expansion of its active apparel offering, which already features products from Nike, Puma, Adidas and other brands…
Otis Technologies Hires New Sales Managers
Otis Technology announced the addition of three sales management professionals to support sales growth and business development in Eastern, Western, and Central U.S. region sales positions…
Icon Health and Fitness to Pay $3MM Penalty to Settle FTC Charges
Icon Health & Fitness, Inc. (ICON) has agreed to pay $3 million in civil penalties to settle FTC charges that the companies violated the Commission’s 1997 consent order by advertising that use of their exercise equipment for just three minutes a day
Hammer Strength Apparel Launches Partnership with USHL Teams
Hammer Strength Apparel, a new line of performance wear from DryWear Apparel, LLC, is showing its support to the game of hockey by forging partnerships with the United States Hockey League (USHL) Lincoln Stars and Chicago Steel hockey teams, and sponsorin
Confluence Outdoor Brands Back Gauley Fest, Again
Confluence Outdoor brands Dagger, Wave Sport, Adventure Technology and Bomber Gear are once again supporting American Whitewater at the 31st annual Gauley Fest in Summersville, W.V., this weekend, Sept. 19-20…
Russell Athletic Launches Fourth Annual ‘Fight Like Dylan Award’
Russell Brands, LLC, will begin accepting entries for the fourth annual Russell Athletic “Fight Like Dylan Award,” named in honor of Dylan Rebeor, a high school football player whose last wish was for his teammates to receive new uniforms. Through this in
Harman and NBA Announce Marketing and Merchandising Partnership
Harman International and the National Basketball Association (NBA) announced a comprehensive multiyear marketing and merchandising partnership that will make the company the official headphone, speaker, and audio partner of the NBA, Women’s National
Apple Stores to Begin Selling Deeper Fish Finder
Watch out Humminbird, Apple began selling a fish finder at its stores in Europe Wednesday, according to to Friday Lab, a Lithuanian company that makes the cue ball shaped device. Friday Lab said the product, Deeper, is the first fish finder to work on the
Topo Athletic Hires Five New Sales Agencies
Topo Athletic, the maker of natural-fit performance footwear, announced that Chilton Military Marketing Co., Clear Creek Reps, Orban Athletic Sales, Pacific Sierra Group, and Sig Lee have joined the company’s sales team…
Mercury Marine Launches Repower Financing
Mercury Marine has launched a new repower finance program that will make it easier for consumers to get the engine performance they want with flexible financing for a broad range of buyers…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal