Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…
Category: Outdoor
Bia Sport Hires PR Agency
Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..
Rack Room Raises More Than $600,000 to Help Children in Need
Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Minn Kota Launches New, Enhanced Website
Minn Kota has launched a new brand website (www.minnkotamotors.com) showcasing its trolling motors, Talon shallow water anchors, battery chargers and marine accessories…
Oakley Assembles to Release Snowboarding Film
Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa
President of Nike Golf Cindy Davis Retires
Nike Inc. announced that Cindy Davis, president of Nike Golf, plans to retire from Nike. Davis joined Nike Golf USA as general manager and has served as president of Nike Golf since 2008…
NRF Forecasts 4.1 Percent Holiday Gain
After a turbulent start to 2014, the National Retail Federation announced it expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percen
MidwayUSA Announces Improved Online Checkout Process
MidwayUSA, the internet retailer of shooting, reloading, gunsmithing and hunting, is excited announces a new and improved checkout process…
PrimaLoft Partners to Help Launch NINOX
PrimaLoft, Inc. will be the exclusive insulation supplier featured in the launch of the designer menswear label NINOX, a new menswear label based in Boulder, CO…
CustomWeather Issues Long Range Snow Forecast
CustomWeather released its U.S. Ski Outlook for Winter 2014-2015, highlighting the best regions for optimal skiing conditions this winter during the months of December 2014 –February 2015…
SoftScience Announces Official Brand Launch
Two footwear veterans, Scott Seamans, a Crocs founder and chief designer, and John Duerden, former president and COO of Reebok and a former CEO at Crocs, have launched a new brand, SoftScience, that promises to take “comfortable, casual footwear to an en
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal