GoPro Inc., which went public in June, filed plans Monday for an offering of $800 million in shares. The company plans to offer $100 million in shares, while current shareholders will sell the remaining $700 million…
Category: Outdoor
Crocs Names McKinney Global Advertising Agency of Record
Crocs Inc. tapped McKinney as its global advertising agency of record, effective immediately. The agency's branding and marketing efforts around Crocs' existing “Find Your Fun” positioning will be led out of New York and will focus on markets in
Italy’s Garmont Hires Bill Dodge to Reboot North American Business
Bill Dodge has resigned as VP of global product design and development for the Merrell, Patagonia and Chaco brands at Wolverine World Wide Inc. to rebuild Italian boot maker Garmont International S.R.L.'s North American business. Dodge started in his
LWRC International Announces Executive Promotion
LWRC International announces the promotion of Jeff Clemmer to Vice President of product development…
Remington Defense Wins Military Contract
The United States Marine Corps Systems Command has awarded Remington Defense a contract to provide up to 2,000 modular stocks, spares, and magazines in support of the Marine's M40 Sniper Rifle Modular Stock program…
Sonic Boom Adds Rep Group
Sonic Boom Exploding Targets announces the appointment of Elite Outdoor Sports Marketing Group in the Western United States…
Puma’s Q3 Profit Slides, Sales Show Some Recovery
Puma SE reported third-quarter earnings slumped 45 percent, largely due to marketing investments to supports its Forever Faster global marketing campaign and currency fluctuations. But earnings came in line with internal expectation and sales were slightl
2015 SFIA Litigation and Risk Management Summit Changes Date
Historically held in April, the 2015 SFIA Litigation & Risk Management Summit is moving to Feb. 2-3, 2015 at the Cosmopolitan Las Vegas Hotel, prior to the start of the DRI Product Liability Conference. The event, hosted by the Sports & Fitness Industry A
Sports Direct Ups Potential Stake in Debenhams Department Store
Sports Direct International plc, the UK's leading sports retailer, sold its 4.6 per cent stake in Debenhams plc and entered an additional put option contract that nearly doubled its potential stake in the British department store to 12.7 percent…
Trade Groups Want Obama to Intervene Should ILWU Action Spread to SoCal Ports
Outdoor Industry Association (OIA) is among more than 100 federal, state and local associations that signed on to a letter sent to President Obama expressing deep concern over the deteriorating state of negotiations between the International Longshore and
Columbia Sportswear Opens First PFG Store
Columbia Sportswear Co. opened its first Performance Fishing Gear (PFG) store at the Avalon Mall in Alpharetta, GA…
Big Rock Sports Opens Distribution Center in Surrey, BC
Big Rock Sports has opened its newest distribution center in Surrey, British Columbia. More than double the size of the company’s site in nearby Langley, the warehouse…
Adidas’ Q3 Profits Slide on Currency/Golf Challenges
Adidas AG reported third-quarter profits slid 11 percent due to negative currency effects and a continuing slide at its golf division. Currency-neutral (c-n) sales increased 9 percent. In currency-neutral (c-n) terms, sales increased 9 percent, including
Dorel Reports 6 Percent Organic Growth in Q3 Cycling Sales
Dorel Industries Inc. reported organic revenue increased by 6 percent at its Recreational/Leisure segment in the third quarter as e-bike and mountain bike sales grew in the independent bicycle dealer channel and Pacific Cycle benefited from improved consu
SIG SAUER Hires Director of Commercial Sales Operations
SIG SAUER, Inc. announces the addition of Rob Girard to its team as the manufacturer's director of commercial sales operations. The industry veteran brings nearly a decade of outdoor sales experience and a passion for the shooting sports to the SIG S
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