Adidas To Pay Equal Bonuses For Women’s Soccer World Cup Winners

Adidas said it plans to give the same bonus to any of its sponsored players on the Women’s World Cup-winning soccer team as their male counterparts.  The announcement follows news that the U.S. women’s national soccer team is suing their federation with allegations of gender discrimination, where all 28 members of the squad were named as plaintiffs in federal court.

Nike Extends Contract With BYU

Nike reached an agreement on a new seven-year contract Brigham Young University (BYU). BYU was one of the first universities in the country to join the Nike family by wearing its footwear back in the late 1970s.

Mike Ashley May Drop Sports Direct Roles To Run Debenhams

Sports Direct International PLC said it has requisitioned a general meeting of Debenhams PLC to remove most of the department store chain’s directors and install Sports Direct’s founder and CEO, Mike Ashley, to lead the company. If appointed, Ashley will step down from his current roles as a director and CEO of Sports Direct.

Patagonia, L.L. Bean Near Top Of Reputation Rankings

Patagonia ranked third and L.L. Bean fourth in this year’s Axios Harris Top-100 Poll’s survey ranking the public’s perception of the 100 most visible U.S. companies. Nike, Adidas, Under Armour and Dick’s Sporting Goods also landed on the list.

Nike To Sign Female Soccer Star From Australia

Nike is set to sign Sam Kerr, the standout Australian female soccer player, to an endorsement contract of more than AUS$1 million a year. The 25-year-old will become the primary athlete Nike uses in their marketing in Australia, according to the Sydney Morning Herald.

Puma Golf Expands Relationship With Arnold Palmer

Puma Golf and Arnold Palmer Enterprises announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor the legendary golfer’s legacy for years to come.