361 Degrees USA signed Katie Zaferes, one of the world’s premier triathletes and 2016 U.S. Olympian, to a multi-year partnership agreement.
Category: Apparel
Adidas Extends Partnership With University Of Louisville
Adidas and the University of Louisville extended its 19-year partnership with the University of Louisville through 2027-2028.
Craghoppers Taps RAM Enterprise For Pacific Northwest Representation
Craghoppers, a maker of travel apparel, partnered with RAM Enterprise covering the Pacific Northwest sales territory for the brand.
Under Armour Named Official Outfitter Of Johns Hopkins Athletics
Johns Hopkins University formed a partnership with Under Armour that makes the Baltimore-based global performance brand the official outfitter of Blue Jay athletics.
PacSun Launches New Mobile App
Users of the app, powered by PredictSpring, will benefit from notable features including Instagram Shop-the-Look, where consumers can easily browse and purchase directly from the PacSun Instagram feed; loyalty integration, where members of PacSun’s loyalty community can easily view and manage their myGSOM REWARDS points and activity.
Nike Partners With Kendrick Lamar
Nike has partnered with Kendrick Lamar, the star rapper. Lamar has previously worked with Reebok.
What’s Causing The Delays In Back-To-School Buying?
Whether waiting to see what’s trend-right this fall, holding out for better deals or losing sales to July’s Amazon Prime Day event, the back-to-school (BTS) period continues to find a lot of procrastinators.
Aisle Talk, Week Of August 21
Top headlines from the active lifestyle industry you may have missed this week.
Brooks Partners With Back On My Feet
Back on My Feet, a national non-profit combatting homelessness in part through the power of running, formed a new national partnership with Brooks Running. The new collaboration will provide footwear and apparel to Back on My Feet members across the country.
Finish Line And Migos Join Forces For Creative Partnership
The platinum hip-hop group will lead several Finish Line marketing initiatives featuring themselves, as well as other social influencers and the latest and greatest products in the marketplace.
Nike Swim And Golf Lifestyle Boost Perry Ellis’ Q2 Results
Golf Lifestyle Sportswear’s sales increased by mid teens with over 28 percent growth by Callaway apparel as well as strong contributions from PGA Tour, Jack Nicklaus and Ben Hogan. Nike Swim’s gross sales were up double digits.
More Parents Holding Off On Back-to-School Shopping
According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 had completed only 45 percent of their shopping as of early August. That’s down from a peak of 52 percent at the same time in 2013 and 48 percent last year, and the lowest level since 40 percent in 2012.
Tilly’s Q2 Benefits From Traffic Pick Up
Boosted by its strongest in-store traffic seen in several years, Tilly’s Inc. achieved its fifth consecutive quarter of improved year-over-year operating results. Earnings benefited from comp sales growth, gross margin increase and SG&A reductions.
Sears’ Q2 Comps Slumped 11.5 Percent
Sears Holdings reduced its net loss in the second quarter to $251 million from $395 million. Comparable store sales declined 11.5 percent.
Newell Brands Technical Apparel Announces New Sales Leader
Newell Brands Technical Apparel (NBTA), a division of Newell Brands that includes Marmot and ExOfficio, appointed Deanna Fleming as its new head of global sales and business development. She was formerly VP of marketing and sales for Harmless Harvest.
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