The Women’s Professional Lacrosse League (WPLL) announced a new, multi-year partnership with Under Armour and Longstreth Sporting Goods, naming Under Armour the official outfitter of the WPLL.
Category: Apparel
Lululemon Launches First Campaign Targeting Men
Lululemon introduced its first global campaign targeting men in a partnership with Vice’s in-house agency Virtue.
Canada’s Wholesale Sports To Close
Wholesale Sports Canada Ltd. announced the orderly wind down and eventual closure of its 12 retail locations in the four western Canadian provinces, according to a statement from its parent United Farmers of Alberta Co-operative Ltd. (UFA).
Fanatics Renews Rugby Football Union Deal
Fanatics signed a an eight-year renewal deal with England’s Rugby Football Union (RFU).
Retail Sales Down Slightly in August From July But Up Over 2016
Retail sales in August decreased by 0.2 percent from July on a seasonally adjusted basis, according to calculations released by the National Retail Federation.
Roots To Accelerate Expansion With IPO
Roots, the Canadian lifestyle apparel chain, filed for an initial public offering to accomplish ambitious growth goals in the years ahead, including adding about a dozen new doors in the U.S.
Nike’s Heidi O’Neill Discusses Digital-First Strategy
At Recode’s Code Commerce event in New York City, Heidi O’Neill, Nike’s president of direct-to-consumer business, discussed Nike’s aggressive moves into direct-to-consumer, its decision to sell directly to Amazon and overall digital transformation.
Aisle Talk, Week Of September 11
Top headlines from the active lifestyle industry you may have missed this week.
Roots Files For Initial Public Offering
Roots, the Canadian lifestyle apparel chain, has filed for an initial public offering in order to ramp up its expansion efforts in North America and Asia.
Monomoy Capital Completes Acquisition Of West Marine
Monomoy Capital Partners completed the acquisition of West Marine Inc. at a price of $12.97 per share or a total of approximately $337 million.
Fanatics Aiming For $10 Billion In Sales
Expanding internationally and capitalizing on its verticalization capabilities, Fanatics expects to reach over $2 billion in sales in 2017 and sees the long-term opportunity to reach more than $10 billion in sales, Michael Rubin, executive chairman of Fanatics, said Wednesday at Recode’s Code Commerce event.
Asics Opens Store In Honolulu
Asics America Corp. opened its doors to a new location in the heart of Waikiki at International Market Place.
Cherokee Appoints Independent Director
Cherokee Global Brands appointed John T. McClain to the company’s Board of Directors. McClain will serve as an independent director of the company and Chair the Board’s Audit Committee effective immediately.
Under Armour Introduces Global Footwear Innovation Hub In Portland
Under Armour unveiled a new center for performance innovation in Portland, OR, bringing footwear design and development under one roof. The innovation hub includes a forward-looking biomechanics lab and performance training center for athlete testing.
Headsweats Partners With National Down Syndrome Society
Headsweats will be a premier sponsor of the organization’s 23rd Annual Buddy Walk and will produce a collection of NDSS-branded headwear styles.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal