Nike and the Portuguese Football Federation extended their long-term partnership through 2024.
Category: Apparel
REI Adventures Launches New Destinations
REI Adventures, the active travel company part of national outdoor co-op REI, is launching 20 trips, bringing the total for the year to more than 40 new itineraries in Africa, Asia, Europe, Latin America and North America.
Nike Opens LeBron 15 Pop-Up In Cleveland
Nike opened a pop-up location in downtown Cleveland to support the launch of LeBron James’ latest signature shoe, the LeBron 15.
SidelineSwap Looks To Bring Re-Seller Market To Sporting Goods
Brendan Candon, SidelineSwap’s CEO, said, “By building a platform that’s hyper targeted on the sporting goods category, and simplifying the selling process, we’ve been able to attract a ton of athletes who otherwise would have let their gear collect dust in a garage.”
PrimaLoft Finds New Investor To Support Growth
Said Mike Joyce, president and CEO of PrimaLoft, “Our new partnership with Victor Capital will provide the capital, commitment and operating support to drive our technological innovation and market development to new levels.”
Study: LeBron James The NBA’s Most Marketable Player
LeBron James is by far the NBA’s most marketable player, according to a study from Sports Business Daily. Stephen Curry was second and Russell Westbrook was third.
New Era Launches First E-Commerce Site
The fully responsive website provides a seamless experience for customers who are interested in ‘Sport’ and ‘Style.’
PrimaLoft Undergoes Recapitalization
The new investor group is led by private equity firm Victor Capital Partners in partnership with the private equity group at Allstate. PrimaLoft management will continue to maintain a significant investment in the business.
Hologenix Adds Jim Calhoun To Board
Hologenix LLC, the maker of Celliant fibers, appointed Jim Calhoun to its Board of Directors and elected Bill Werlin its chairman.
USA Luge To Partner With Boathouse Sports
USA Luge and Boathouse Sports have announced a one-year partnership where the Philadelphia-based manufacturer will supply the luge national governing body with warmup suits, shorts and tank tops.
Asics Uses Microwaves To Customize Shoes
Asics is using microwave technology to create custom midsoles in as little as 15 seconds
ISPO Invests In Cross-Medial Brand Identity
ISPO will present its new family brand positioning and a refreshed corporate design.
Louisville Fires Rick Pitino Amid Federal Bribery Investigation
The University of Louisville Athletic Association voted unanimously to fire its legendary basketball coach Rick Pitino after the university confirmed it is included in the FBI’s investigation into corruption in college basketball recruiting.
Vail Resorts Acquires Three Locations
Vail Resorts Retail (VRR) announced that it has entered an agreement to purchase the assets of three outdoor retail stores on historic Main Street in Breckenridge, including The North Face, Columbia and Main Street Outlet, from long-time Breckenridge Ski Enterprise owners, Steve and Susan Lapinsohn.
Lululemon Not Concerned About Amazon Possibly Entering Activewear
“I think Amazon is mostly around commodity product. That’s not our sandbox,” Laurent Potdevin, Lululemon’s CEO, told CNBC.
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