Simms Fishing Products, the manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the appointment of Casey Sheahan, seasoned outdoor industry veteran, to chief executive officer.

Sheahan, a lifelong angler, is enthusiastic about the opportunity.

“Simms is a very special company in the sport fishing industry, and I feel that my entire career has prepared me to lead this brand to new heights. We have a world-class team, a talented board and a strong capital partner.  I’ll work with K.C. and the Simms Team on product-centric strategies to help Simms realize its full potential.” said Sheahan.

Sheahan’s career began in product marketing with leading athletic & outdoor brands including Nike, Merrell and Kelty. In 2005, Sheahan joined Patagonia as their CEO, a position that he held for nine years. During Sheahan’s tenure, Patagonia experienced a successful phase in its history, tripling the business. While in this role, Patagonia also launched their Common Threads Program, an industry-leading recycling program. Most recently, Sheahan was President of Keen Footwear. Sheahan has also served on the board of directors for Johnson Outdoors since 2014.

“Casey is an avid fisherman, serious conservationist, and product-focused executive. His values and vision for the future of sport fishing align closely with those of Simms, and his involvement will allow me to focus on product innovation, future business development, conservation initiatives, and more fishing. Our entire Simms team is thrilled to have Casey join us,” shared K.C. Walsh.

Photo courtesy Simms