Two companies that have struggled in recent years –Billabong and Boardriders (formerly Quiksilver) – have agreed to merge in hopes of faring better together tackling the brutal action sports marketplace.
Category: Apparel
Aisle Talk, Week Of January 1
Top headlines from the active lifestyle industry you may have missed this week.
Sloane Stephens Shifts From Under Armour To Nike
Sloane Stephens, formerly Under Armour’s top female tennis endorser, has signed a deal with Nike.
Billabong To Merge With Quiksilver
The parent of the Quiksilver, DC Shoes and Roxy, B0ardriders Inc., agreed to acquire rival Billabong International Ltd., creating combining two of the largest active sports brands worldwide.
Nike Golf Signs Patrick Reed
Nike Golf added a number of golf ambassadors, including Patrick Reed, the five-time PGA Tour winner.
Wells Fargo Sees Dick’s As Long-Term “Survivor”
Wells Fargo upgraded its rating on Dick’s Sporting Goods to “Outperform” in part because it believes the company will ultimately benefit from the industry’s consolidation, much like Best Buy has done in the consumer electronics channel.
Jefferies Downgrades Deckers, Upgrades Genesco, Bullish On Under Armour/Foot Locker
Jefferies lowered its rating on Deckers Outdoor to “Hold” in part due to the stock’s recent run-up in price, upgraded Genesco to “Buy,” and listed Under Armour and Foot Locker among its long-term buys.
TYR Sport Partners With Competitor Swim
As a recognized manufacturer of pool products for races around the globe, Competitor Swim has partnered with industry leader and series title sponsor, TYR Sport, to provide each of the six stops within the 2018 TYR Pro Swim Series with world class lane lines.
Callaway Golf Signs Xander Schauffele
Callaway Golf Company announced that Xander Schauffele, a rising star on the PGA Tour, has joined its professional staff.
Active Ego Launches Plus Size Fan Apparel Division
Active Ego, the plus-size active and leisure wear brand, announced the launch of Active Ego Sport, a new division of the company that will focus exclusively on creating apparel for the curvy female sports fan.
The Buckle Sees December Sales Slide
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 5-week period ended December 30, 2017 decreased 4.1 percent.
J. C. Penney Sees 3.4 Percent Gain In Holiday Sales
J. C. Penney Company Inc. announced that its comparable store sales for the combined nine-week period ending December 30, 2017 increased 3.4 percent over the same period last year. The company also reaffirmed all components of its most recent full-year financial guidance for fiscal 2017.
Macy’s Reports Positive Comp Sales For November/December
Macy’s Inc. announced that its comparable sales on an owned basis increased 1.0 percent in the months of November and December 2017 combined, compared to the same period last year. Active apparel, shoes, dresses, coats, fine jewelry, men’s tailored clothing, children’s and home were all top performers.
Dakota Grizzly Launches RSVP Retail Program
For every online sale shipped in a zip code region where there are Dakota Grizzly dealers, those retailers will get a bi–annual check disbursement from the online sales made.
Simms Appoints VP Of Product Design & Merchandising
For the last eight years, Bart Bonime served as the director of fishing at Patagonia.
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